Local Regulations for Local Communities

We partnered with the Conference of State Bank Supervisors (CSBS) to develop a friendly video calling card that explains the importance of state bank regulators in a, um… friendly way.


Sarah and Justin dove into the world of locally regulated banking looking to transform key statistics and concepts into an animated explainer. Making the “go local” argument for loans, the short script presents state banks as the obvious choice for knowing your business — and for knowing you. Taking the challenge one step further, the video also explains the Nationwide Multistate Licensing System and Registry. This mouthful, otherwise known as NMLS, shows that even an eclectic blend of local regulations are easily accessible online.

Explanation of Nationwide Multistate Licensing System
Log cabin in the snow

Building Bank Building Blocks

After a back-and-forth of mood boards and design options, Rob developed a geometric aesthetic to portray state banks as the building blocks for a thriving community of small businesses. Dan’s storyboards used these building blocks to fluidly build and rebuild unique communities, taking the viewer through a variety enviroments made by the same materials. Dan animated the nearly three-minute explainer with a textured palette, a solid sound design and a slight wiggle for individual letters.

Meet the Nerds

Dan Crane

Dan is that everyman character in a movie that the audience will best relate to.

Justin Kelly

Justin brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.

Sarah Wides

Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.

Rob Kramer

Rob Kramer is an Editor/Animator/Producer/Videographer. Wow that's a mouthful.

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Kate Kelly

Kate is no stranger to tackling tight deadlines while remaining unreasonably positive and effective.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.