Sarah and Justin dove into the world of locally regulated banking looking to transform key statistics and concepts into an animated explainer. Making the “go local” argument for loans, the short script presents state banks as the obvious choice for knowing your business — and for knowing you. Taking the challenge one step further, the video also explains the Nationwide Multistate Licensing System and Registry. This mouthful, otherwise known as NMLS, shows that even an eclectic blend of local regulations are easily accessible online.
Local Regulations for Local Communities
We partnered with the Conference of State Bank Supervisors (CSBS) to develop a friendly video calling card that explains the importance of state bank regulators in a, um… friendly way.
Omg Nmls!
Building Bank Building Blocks
After a back-and-forth of mood boards and design options, Rob developed a geometric aesthetic to portray state banks as the building blocks for a thriving community of small businesses. Dan’s storyboards used these building blocks to fluidly build and rebuild unique communities, taking the viewer through a variety enviroments made by the same materials. Dan animated the nearly three-minute explainer with a textured palette, a solid sound design and a slight wiggle for individual letters.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Sarah Wides
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
Rob Kramer
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
