Military Families PSA & Fundraising Campaign

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Operation Homefront needed a partner to help spread awareness, reach new donors, and promote their mission of “Serving America’s Military Families.”

They sought authentic deliverables that captured the real stories and true impact behind their work. LAI Video answered the call by producing three “Military Families” PSAs, featuring young veteran families whose lives were touched by Operation Homefront.

To engage the target audience, the PSAs were tightly cut for broadcast and radio, while honoring the incredible and emotional stories of these families.

Tags: Fundraising

Challenge

Support for Service Members

Operation Homefront, a nonprofit helping military families, set out to boost awareness and reach new donors. They needed heartfelt content that shared real stories and showed the impact of their programs across TV, radio, and social media.

Solution

PSAs with Purpose

LAI Video teamed up with Operation Homefront to create moving PSAs spotlighting three veteran families helped by the nonprofit’s programs. Shot in Texas, the stories combined emotion and visuals, with versions for TV, radio, social, and photography.

ROI

Impact with Honor

The campaign earned $1.8M in donated media and 28M impressions, boosting awareness of Operation Homefront’s mission. Its authentic storytelling inspired donations and honored the service and sacrifice of military families through powerful impact.