NAMA Takes the Hill

We were excited to work with the National Automatic Merchandising Association (the vending people), on promoting their young fly-in event. Headquartered in Chicago, NAMA didn’t want to miss an opportunity to document the Capitol Hill visit and use a little bit graphic spice to tout the industry’s momentum.

The Art of Monopodding

NAMA Takes the Hill is our umpteenth and best fly-in video that captures the spirit of members marching into the Capitol building. Shooting on the Hill can be tough, but Phil and Ellyn delivered excellent, almost-ninja-like shots of the group walking down hallways [of power] and shaking hands [of power] behind closed doors. With a tripod-ban as old as the Constitution itself, Phil created a guerilla-style aesthetic that emphasized the candid nature of the event. Ellyn performed woman-on-the-street interviews with industry leaders and businesspeople that gave context and a quiet urgency to the day-and-a-half affair.

Groups of Power NAMA
210 NAMA Capitol Meetings

Make a One-Time Message Timeless

The video was positioned not so much as a highlights video as it was a timeless promotional piece that will drum-up support for future fly-ins. Rob walked a fine line of addressing topical issues, but keeping the edit broad enough to generally describe the purpose of the event. We used stills from the photographer and composite animation to boast specific statistics, like NAMA’s saturation of the congressional offices. The video concludes with the impressive visual of NAMA’s 275 attendees congregating in force for one powerful photo op.

Meet the Nerds

Rob Kramer

Rob Kramer is an Editor/Animator/Producer/Videographer. Wow that's a mouthful.

Ellyn Church

Project manager, documentary filmmaker, karaoke enthusiast—Ellyn is a woman of many talents.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

Sarah Wides

Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.