For “A Look Back,” it was essential to tie NASFAA’s origin story to the Higher Education Act of 1965. By making a college opportunity affordable, the country needed a practical way to open this “door to education.” NASFAA was born out of this newly-declared right. Kate and Jun captured candid interviews with NASFAA leadership and members, who emphasized the watershed moment. Tiffany’s bold but minimal style was inspired by the textures of the historical assets, as well as NASFAA’s organizational and anniversary brands. And Justin’s supplemental narration helps tie this tribute together. A tribute that reaffirms NASFAA’s commitment to providing students with financial aid and a better way of life.
NASFAA Celebrates
We partnered with the National Association of Student Financial Aid Administrators to tell their story through a historical context. Celebrating its 50 year anniversary, we developed a two-part series that transports viewers back in time, through the present and to the future!
All the Way with LBJ
Back to the Future
In keeping with the conventions of a traditional identity story, the followup video speaks about the NASFAA mission in a present-tense perspective. Sure, this is a 50-year old organization, but it’s still doing great work on behalf of families across the country. The video features many of the same interviewees from the retrospect, but focuses on current programs and resources. The second installment embraces a more mature tone — it even uses a slightly different voice over artist. In rallying the industry together towards new innovations, it reminds viewers not to lose sight of its ultimate goal. We asked students to submit heartfelt “thank you” recordings for a moving ending montage.
The two videos bookended the anniversary period, debuting one year apart from each other at two consecutive annual conferences.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
