Portfolio: National Landing Chef Series | LAI Video

National Landing Chef Series

We partnered with Annex88 to produce a pair of promotional videos showcasing the exciting food and beverage scene that major retail investor and place-maker JBG Smith is bringing to life in the newly named National Landing neighborhood. Featuring three hot new restaurants and a behind-the-prep-counter look at how they create their signature flavors, this Chef Series captures the energy of a thriving region whose best days are yet to come.   

A taste of everything LAI does best

Obsessive pre-production, a flexible docu-style approach, with a splash of cinematic b-roll for texture and context, and some sharp motion design to top it all off. These short promos don't just preview the flavors you'll find in the National Landing neighborhood. They encapsulate the talent and skills that the LAI Video team brings to the table as a creative partner. Working closely with the NYC-based Annex88, we made sure that all the right ingredients were on hand during our brief filming sessions at each Arlington-based restaurant.

Compliments to the Chefs

Our on-site creative team of Favata, Tori, Jun, and Donovan brought with them our signature experience in the retail and real estate arenas to deliver uncompromising speed when setting up a clean, two-camera production within limited spaces. From the bold colors of RASA's fresh ingredients to the slight-of-hand craftsmanship of a veteran mixologist and restaurant manager at The Freshman, we were thrilled to be a part of the team dishing up delicious, local stories that rival the best Food Network featurette.

More to Explore

Ultimately, these videos provide the fuel for a social campaign that highlights the exciting transformation underway across the Potomac. Nodding to the popular rise in cooking videos and virtual tastings throughout the pandemic, this new series serves just a taste of the real dining experience that awaits curious foodies, challenging viewers to get out and explore National Landing, NOVA's newest destination neighborhood.