Obsessive pre-production, a flexible docu-style approach, with a splash of cinematic b-roll for texture and context, and some sharp motion design to top it all off. These short promos don't just preview the flavors you'll find in the National Landing neighborhood. They encapsulate the talent and skills that the LAI Video team brings to the table as a creative partner. Working closely with the NYC-based Annex88, we made sure that all the right ingredients were on hand during our brief filming sessions at each Arlington-based restaurant.
National Landing Chef Series
We partnered with Annex88 to produce a pair of promotional videos showcasing the exciting food and beverage scene that major retail investor and place-maker JBG Smith is bringing to life in the newly named National Landing neighborhood. Featuring three hot new restaurants and a behind-the-prep-counter look at how they create their signature flavors, this Chef Series captures the energy of a thriving region whose best days are yet to come.
A taste of everything LAI does best
Compliments to the Chefs
Our on-site creative team of Favata, Tori, Jun, and Donovan brought with them our signature experience in the retail and real estate arenas to deliver uncompromising speed when setting up a clean, two-camera production within limited spaces. From the bold colors of RASA's fresh ingredients to the slight-of-hand craftsmanship of a veteran mixologist and restaurant manager at The Freshman, we were thrilled to be a part of the team dishing up delicious, local stories that rival the best Food Network featurette.
More to Explore
Ultimately, these videos provide the fuel for a social campaign that highlights the exciting transformation underway across the Potomac. Nodding to the popular rise in cooking videos and virtual tastings throughout the pandemic, this new series serves just a taste of the real dining experience that awaits curious foodies, challenging viewers to get out and explore National Landing, NOVA's newest destination neighborhood.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Tori Furphy
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Donovan Randolph
Donovan is one of LAI Video’s multi-talented cinematographers and editors. His smooth grip and creative eye has produced feature-length action films, imaginative music videos, and award-winning shorts.
Anthony Jacoway
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
Melinda Foscato
Melinda brings more than 15 years of broadcast, digital, and production experience to her role as VP of Business Development and Creative Strategy. She builds strong, fruitful relationships and supports clients with a passion for storytelling and media strategy.
