National Mining Association | MINExpo 2024

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More than 45,000 attendees and 2,000 exhibitors from 148 countries took over 850,000 square feet in Las Vegas for MINExpo 2024.

Hosted by the National Mining Association, the event was a global showcase of mining innovation, technology, and leadership. But NMA didn’t want to stop at spectacle.

They envisioned something more: a live media platform that would unite the show floor, energize remote and on-site audiences, and extend the impact of MINExpo well beyond three days.

Tags: Event

Challenge

Unifying the Event

With a massive, fast-paced event, NMA needed a centralized way to showcase leadership, spotlight voices across the industry, and create standout opportunities for sponsor engagement and attendee connection.

Solution

Live and Branded

We launched NMA TV: a branded, on-site media studio streaming live content across MINExpo. The platform featured interviews, highlights, and daily recaps to amplify NMA’s voice and elevate the entire attendee experience.

ROI

Visibility That Lasts

NMA TV became a show centerpiece, boosting visibility and content longevity. Sponsored segments created a new revenue stream, and the broadcast model is now scalable for future events, giving NMA a lasting event content strategy.