MINExpo 2024 wasn’t just big. It was record-breaking. More than 45,000 attendees and 2,000 exhibitors from 148 countries filled over 850,000 square feet of exhibit space in Las Vegas. Hosted by the National Mining Association, this global event showcased the latest in mining innovation and industry leadership.
But NMA wanted more than just an impressive expo. They had a bold idea: build a live, in-event media experience that would energize attendees, reach a wider online audience, and give NMA and its sponsors a new way to stand out. After six months of planning and production, our team launched NMA TV.
With so much happening across the three-day event, NMA needed a way to keep their messaging clear, consistent, and engaging.
Going into MINExpo 2024, the team had several goals in mind:
NMA TV was defined by a robust on-site studio that streamed live programming online, throughout the convention center, and to the attendee passerby. Our team not only helped build and brand the physical studio structure, but also schedule three days' worth of content that included:
NMA came into MINExpo 2024 with a bold idea, and together, we turned it into a fully realized experience that delivered long-term value. The broadcast quickly became a central part of the event, weaving together live interviews, daily recaps, and key messaging in a way that felt cohesive and accessible. Additionally:
Now, NMA has a tested model they can build on. The structure is in place, the content continues to work for them, and the approach is ready to scale for future events.
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
