From treating neural-based trauma to sports medicine, MedStar NRH has grown to service the entire spectrum of rehabilitation needs. The network is as massive as it is intimate, and we knew that we wanted to show off as many individual facilities while creating a sense of welcoming and warmth. Alexandria coordinated a multi-location shoot that took the crew to NRH’s flagship site and other out-patient facilities. Favata, Jun, and Donovan supplemented natural light with soothing, cinematic b-roll. Everything from the demeanor of the staff’s delivery to the constant, slow slider movement of the camera evoked a sense of calm — an invitation for prospective patients to feel comfortable placing their health in NRH’s very capable hands.
Adding Life to Years®” Commercials
We had the privilege to partner with MedStar NRH on identity videos that reintroduced the nationally-acclaimed rehabilitation network under the MedStar brand. Putting the talented staff and state-of-the-art facilities front and center, the videos serve as the definitive calling card for families in the mid-Atlantic region looking for quality patient care, as well as top physicians looking to join the NRH community.
Rehabilitating an Identity
Poised for More
Made in parallel with the overview video, we also produce a second, shorter commercial that boasts MedStar NRH’s many accolades. From being ranked as one of the best hospitals in the nation(!) to listing the specific rehabilitation services that NRH provides, we opted for a glossier trailer-style format that pitches the hospital’s bonafides with bold visuals, perfect for TV spots and online ads. Justin wrote the script with Anthony carefully weaving in text layers throughout carefully composed b-roll footage. MedStar NRH uses the pair of videos in tandem, aiming to direct people to the website with the commercial before giving viewers a behind-the-scenes tour with the overview video.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Alexandria Kelly
Coming to us from Hollywood, Alexandria brings a jet set, never-quit work ethic.
Susy Shaw
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Anthony Jacoway
Anthony is LAI Video's Director of Technical Services and an integral part of our Emmy® Award-winning team. Depending where and when he is needed, you can find Anthony editing, animating, color-correcting, filming, directing, designing, or generally making our team better.
Donovan Randolph
Donovan is one of LAI Video’s multi-talented cinematographers and editors. His smooth grip and creative eye has produced feature-length action films, imaginative music videos, and award-winning shorts.
Justin Kelly
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
Tori Furphy
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
