From treating neural-based trauma to sports medicine, MedStar NRH has grown to service the entire spectrum of rehabilitation needs. The network is as massive as it is intimate, and we knew that we wanted to show off as many individual facilities while creating a sense of welcoming and warmth. Tori coordinated a multi-location shoot that took the crew to NRH’s flagship site and brand new Lafayette Centre. Favata, Phil and Jun supplemented natural light with soothing, cinematic b-roll. Everything from the demeanor of the staff’s delivery to the constant, slow slider movement of the camera evoked a sense of calm — an invitation for prospective patients to feel comfortable placing their health in NRH’s very capable hands.
Not Just a Hospital
We had the privilege to partner with MedStar NRH on a series of identity videos that reintroduced the nationally-acclaimed rehabilitation network under the MedStar brand. Putting the talented staff and state-of-the-art facilities front and center, the videos serve as the definitive calling card for families in the mid-Atlantic region looking for quality patient care.
Rehabilitating an Identity
Poised for More
“Not Just a Hospital” will become the keystone branding piece for MedStar NRH as other promos, vignettes and marketing materials will tell more specific stories. From our initial site-visits, we’ll also focus on talent recruitment (attracting top physicians to the NRH family) and sports medicine (promoting NRH’s popular outpatient service). After establishing the “what” and “where” and a bit of the “why,” we’ll pivot to the “who” — addressing the emotional patient case studies that came from powerful NRH experiences.
Tori Furphy
A mother of two and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
James Favata
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
Anthony Jacoway
Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends.
James Loizou
Perhaps best epitomized by his signature red sneakers and tie, James Loizou thrives between the worlds of "the creative" and "the business."
