NSHSS Scholar's Day 2018

LAI Video was stoked to go back to school and tell the stories of some very eager high school students earning some very life-changing scholarships. We partnered with the National Society of High School Scholars to promote their largest event of the year, Scholar's Day.

Respect The Hustle

Alongside our sister business, LAI Live producing the show in Washington, DC, Niles made the seamless introductions to get our group of nerds on-site. From the inspiring keynote speeches and breakout sessions to the killer poster presentations and scholarship announcements, it became clear that Scholar's Day was a can't-miss marketing opportunity to capture the spirit of NSHSS's mission. As we learned more about Scholar's Day and its impressive programming and participants, we drafted a strategy to get the most distinct promotional content from the two-day event.

Promo video from event
Overnight edit for event videos

Be Honored. Be More. Edit More.

With a small school bus worth of team members, LAI Video's cinematographers and on-site editors story-told in realtime, producing content overnight to debut at the event. Dylan managed a pre-calc-worthy production schedule that layered multiple crews making multiple videos. Jun and De'von led the cinematography team, capturing the wide-eyed and wide-angle perspectives of the young people. James Favata and Tiffany were among the night-cutters, editing videos focused on various causes, including the Scholarship Recipients, Student Exhibition, and general "can't-miss-it" vibe of the whole event. De'von also composited Insta-inspired squiggles, swooshes, and swirlies that honored the original event theming and made these videos "pop" for the next class of prospective attendees.