One Mission. Many Voices. Case Study Series

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Long-time fans of both farming and banking, LAI Video was excited to take on a project that showed these two worlds aren’t as different as apples and oranges.

To promote the good work of farmer-owned co-ops across the country, Farm Credit Council partnered with us to develop a storytelling campaign.

The campaign gives well-earned credit to the lenders dedicated to supporting rural communities and American agriculture, highlighting their vital role in helping farmers and their businesses thrive.

Tags: Advocacy

Challenge

Voice for Rural America

Farm Credit Council needed to strengthen advocacy for rural and agricultural communities, tackling limited awareness among policymakers and the public about Farm Credit’s vital role in sustaining these sectors.

Solution

Stories From the Soil

The “One Mission, Many Voices” campaign used cinematic, documentary-style footage to share real stories from the field, highlighting Farm Credit’s impact. The authentic storytelling engaged decision-makers and strengthened support for its mission.

ROI

Messaging That Moves

The campaign boosted Farm Credit’s advocacy by using strong visuals and strategic storytelling to raise public awareness, engage stakeholders, and amplify its voice in policy. It delivered measurable impact and a strong return on investment.