We developed a one-two punch of 30-second spots designed to encourage pharmacists to vote this election season. The campaign never promoted a specific agenda or candidate; it simply reminded pharmacists that they need to be as politically-engaged as they are patient-accessible. The first spot acknowledged that the vote you don’t make, is about as useful as the dose you don’t take.
LAI Video recently completed a two-part video campaign with the National Association of Chain Drug Stores. The task was simple: launch a rock-the-vote campaign for pharmacists.
Prescribing the Right Method
Moving Pill Bottles
Working closely with Justin on the copy, Tiffany developed an original style for the grassroots effort that had little more than a hashtag to its name. Using a bright and fluorescent palette, we developed a 3D pill bottle to “pop” overtop the otherwise flat background and make the vote / dose metaphor as memorable as possible. The shapes and colors complimented the narrator — a younger voice meant to target a younger demographic.
Make Your Mark
Following “Effective,” the second spot more superficially focuses on Congress’s affinity for pharmacists, but warns viewers that they do not want to lose “Momentum” on issues that may dramatically impact their profession. The commercials end with a call to action for viewers to visit PharmacyVoter.org, a website full of resources for energized pharmacists and companies to recruit more movers and shakers.
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
As Senior Producer & Project Manager, Sarah Wides handles some of our largest projects and oldest clients. Her attention to detail, passion for video, and thorough production experience consistently generate incredible results.