The Power of A is ASAE’s flagship campaign that emphasizes the value of associations. From their membership to the Hill to the general public, associations are in a unique position to connect to the world through their industry’s collective stories. Whether its heart-warming or jaw-dropping, these vignettes are the best way to make a message relevant and relatable. Inspired by a speech given by ASAE Chairman Paul Pomerantz, we produced the first video that features several executives talking about this unique “power” — the power of having and sharing a good story.
The Power of A
We continued our partnership with the American Society of Association Executives, developing the fourth installment of their Power of A series. This year, the storytelling-centered campaign reminded executives that associations are capable of solving very real problems well beyond nation's capital.
Telling the Story of Storytellers
“Rotoscoping”
Each year since the campaign’s inception, we’ve produced a new Power of A video that keeps up with the evolution of the campaign. After storytelling, the campaign forcused to economic impact. Then to advocating to a new administration. The most recent installment reframes the association network as a community of communities — a shared consciousness that makes meaningful and impactful decisions well beyond policy. The visual techniques also evolve with the series, using new art direction to illustrate the talking points of the talking heads. Embracing variations on “rotoscoping,” a frame-by-frame filtering process, the videos fully-immerse the interviewees into a bright and optimistic animated world.
The Live Debut
Each new chapter debuts at ASAE’s annual Summit Awards dinner, setting a new year-long course for the organization. The show opener accompanies a “state of associations” type address before celebrating the many organizations that have dedicated their expertise to solving problems, igniting innovation and improving world conditions.
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
Tiffany Lewis
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
Jun Young Yang
Jun is the Director of Photography for LAI Video. His sharp eye and even sharper focus have earned him a reputation as an industry-leading cinematographer. He started his career freelancing before becoming a staple on the LAI Video team.
James Loizou
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Helena Lehman
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations. During her 25 year tenure with LAI, she’s built relationships across diverse industry groups and identified common needs in content strategy and communications.
