LAI Video Federation of State Medical Boards Provider Bridge

Provider Bridge Explainer Video

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The Federation of State Medical Boards partnered with us to promote Provider Bridge, a new tool designed to streamline the mobilization of health care professionals during the COVID-19 pandemic and future public health emergencies.

We used deft motion design and fully animated character scenes to create an engaging video. The piece defines the tool and illustrates its ease of use in an accessible and informative viewing experience.

The project helps drive awareness and adoption of this vital resource in public health.

Tags: Motion Graphics | Promotional

Challenge

Mobilizing Care

During COVID-19, providers struggled to mobilize across state lines. To introduce Provider Bridge, the Federation of State Medical Boards needed a clear, urgent way to explain this vital credentialing tool to stressed, time-strapped healthcare workers.

L A I Video Federation Of State Medical Boards Provider Bridge Map

Solution

Clarity in Motion

LAI Video produced a bold animated explainer with custom characters, fluid motion, and clear storytelling. The visual style balanced crisis urgency with an approachable tone, making Provider Bridge easy to understand and essential for healthcare workers.

L A I Video Federation Of State Medical Boards Provider Bridge Animation

ROI

Expanded Access

FSMB used the main video and shorter cutdowns to boost traffic to Provider Bridge, engaging healthcare workers and reinforcing their leadership in licensing innovation. Clear, creative storytelling made a complex issue accessible and expanded care access.