PSA and Digital Campaign

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LAI Video had the honor of partnering with RAINN, the nation’s largest anti-sexual violence organization, to celebrate an incredible milestone: the 30th anniversary of the National Sexual Assault Hotline.

This anniversary offered a powerful opportunity to connect with younger audiences, strengthen the link between RAINN’s brand and its National Sexual Assault Hotline, and set a bold, hopeful vision for the future.

To maximize the impact of this moment, our team produced a powerful PSA video and executed a targeted digital ad campaign to reach key audiences: Gen Z and Gen Alpha.

Challenge

Marking a Milestone

RAINN, the nation’s largest anti-sexual violence organization, needed to honor the 30th anniversary of the National Sexual Assault Hotline. They set out to connect with younger audiences, strengthen their brand, and expand their impact nationwide.

L A I Video R A I N N 30 Years Of Justice

Solution

Bold Outreach

We partnered with RAINN to create a powerful PSA and execute a precision-targeted digital ad campaign. Using bold visuals, immersive storytelling, and cross-platform outreach, we built a campaign that captured attention and inspired action across generations.