Arriving at Headbangers Boxing Gym, we setup for both interviews and b-roll that embraced the rich backdrop of a gym that’s known for building champions. Like Warren himself, Favata and Jun brought a lean but lethal arsenal of equipment. Wearing a steadicam harness, Favata stepped into the ring with Warren and directed the fighter to address his intensity towards the camera.
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Going Toe-to-Toe with a Champ
Smoke ‘Em if You Got ‘Em
We juxtaposed Warren’s lightning-fast jabs with high-speed photography to capture those slow-motion moments. During interviews, we kept the momentum moving with motorized slider shots, slowly pushing towards Warren’s carefully chosen words. For added effect, we setup a dry ice smoke machine to craft a cinematic presence for Warren. These striking visuals were used in a variety of promotional materials, as well as the opening video for the match.
Meet the Team
James Favata
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.