Real News for Real Americans

In the wake of a war on media, traditional news outlets like The Washington Times are looking to both remind consumers of its reputable legacy, while embracing more accessible social channels and formats. We partnered with the daily newspaper to help define their new slogan “Real News for Real Americans” and show that members of “the media” and the general public all want the same thing.

Defining a Catchphrase

Designed as the first of many social blasts, we proposed a series of videos that would position The Washington Times as a smart, hardworking team of reporters creating content for a smart, hardworking group of readers. Our own crack team of reporters — Cat, Phil and Jun — took to the streets of DC to ask Washingtonians about their perspectives on journalistic integrity. Similarly, we visited The Times to get a very candid, behind-the-scenes take of the paper’s headquarters. Whether it was a young reporter right out of college, a seasoned journalist, the graphics guy or even members of the accounting department, we wanted to show that the entire Times staff felt a humbling sense of duty to deliver well-researched and unbiased information. As Americans and for Americans.

Interviewing Reporters
Employee walking into Washington Times

What’s Black and White and Red All Over?

Senior Editor and Colorist Anthony Jacoway embraced a beautiful black and white treatment to emphasize The Times’ very objective methodology. We decided to drop in “pops” of color to highlight the paper’s signature crimson and create a cohesive palette for the series of videos. From the various shoots, we created a flagship identity video, as well as five teasers that focus on speciality topics. The series launched on Facebook and plays at special events to declare a new bright new chapter for The Washington Times.

Meet the Nerds

Catherine Church

Having survived nearly a decade in the Great White North (AKA Canada), Cat now produces all-American videos.

Jun Young Yang

Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

Melinda Foscato

Melinda is an account executive who passionate about storytelling and connecting the dots. She's also BFFs with Rachael Ray. Jealous?

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.