Retail’s Big Show Event Promotion

Home > Portfolio > Retail’s Big Show Event Promotion

We partnered with the National Retail Federation on NRF 2023 Retail’s Big Show, the trade association’s signature convention and EXPO event.

Our best client partnerships are built on growth, and it has been a pleasure to grow with NRF’s appetite for high-impact, high-quality video content, especially their evolving “recap” video.

This year marked our eleventh labor of love, helping bring the energy, innovation, and unmatched excitement of Retail’s Big Show to life for audiences everywhere.

Tags: Branding | Promotional | Event

Challenge

Retail’s Biggest Stage

With 40,000+ attendees and 1,000+ exhibitors, NRF’s Retail’s Big Show needed a nimble, high-caliber video team to capture its scale and energy, delivering same-day footage and an overnight edit for a show-stopping recap.

L A I Video National Retail Federation Busy

Solution

Rolling with Retail

LAI Video used cinematic, run-and-gun techniques, sliders, jibs, time-lapses, and even hoverboards to match the pace of retail. Daily footage was sent straight to editors for real-time turnaround and a high-impact finale video.

ROI

From Event to Industry Icon

The recap video set a new standard for event cinematography, boosting NRF’s brand visibility, driving attendance, generating year-round industry buzz, and solidifying NRF’s reputation as an industry powerhouse.