Look. The statistics are startling. They show that 1 in 6 kids don’t have enough to eat. Every day. And in America! But rather than evoking an empathetic emotion (perhaps with subtle music and slow zooms on photos of sad kids), we wanted something more active. More action-oriented. More… angry. We asked America to rethink the popular slang term “hangry” to get mad about hunger. Justin and Tiffany’s carefully-crafted introductory video used bold type and orange visuals to encourage viewers to unleash their hanger and record a testimonial. Something short. Something loud. Something that can collectively let the country know that we’re mad as hell and we’re not going to take it anymore!
