The first class of RISE Up professionals are emerging across the country, completing the Retail Industry Fundamentals course and entering or reentering the workforce with a leg up. Our team went to Baltimore to capture the stories of a small group of “learners” going through and completing the RISE Up curriculum. Dylan and Sarah identified and got to know a few of these faces, like Asia Thomas, a mother of seven looking to begin a new career to support her family. Or David Townes, a former heroin addict looking for a new opportunity and professional redemption.
Rise Up Origin Stories
At the beginning of the year, we helped the NRF Foundation launch a brand new training and credentialing program called RISE Up. Through a series of retail success stories, the video campaign was able to talk about the importance of recruiting new professionals without actually highlighting RISE Up graduates… until now.
Casting a New Class
A New Beginning (and a Happy Ending)
Although our time with these individuals was short, Rob crafted an empowering arc that saw our characters complete the Retail Industry Fundamentals, attend a hiring fair and get interviews or even job offers. The unique color grading alters Jun and De’von’s b-roll footage with the same treatment applied to RISE Up’s other marketing materials. The empowering edit ends with title cards that reveal the participants whereabouts — something that you would find at the end of an uplifting biopic, suggesting that RISE Up allows for that comeback story so many crave. This was part of a series of videos that debuted at the massive annual convention NRF 2018, launching a new iniative to help reframe retail.
Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.
Jun Young Yang
Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.
De'von has a diverse background; from filming in night clubs to fashion models and music videos.
A mother of two and a work mother of a dozen—Tori operationalizes a perfectly rewarding client experience.
Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.
James specializes in exploring new avenues, and who knows, together you may even end up off the map.