RISE Up

We were excited to elevate our partnership with the National Retail Federation and NRF Foundation on their latest campaign RISE Up. We helped roll out the new credentialing program, designing a slew of videos that remind retailers that the future of retail isn’t about the “what,” it’s about the “who.”

A Thematic Pitch

While we couldn’t tout success stories from RISE Up participants just yet, we could highlight the general themes of career diversity and job growth. With Justin’s sharp scripting and Jun’s montage-making art, we produced an overarching “Come Together” teaser that acknowledges career advancement sometimes needs a helping hand or a gentle nudge. The “Impact” video presents RISE Up as that helping hand — an industry banding together to help people acquire the skills needed to land jobs in retail and advance into promising careers.

Highlighting career diversity and growth
Capturing Retail's Warm Embrace

In-the-Field Feel Good Stories

We produced a series of “story” videos to reiterate the feel-good message of professionals advancing because of retail’s warm embrace. Because of Home Depot’s support of its employees, Ro climbed from cashier to regional vice president. Lynn fell in love with retail at Tractor Supply, starting as part-time help and growing with the organization itself. And Adrijana learned valuable managerial skills (as well as English!) through her work as a sales associate at Macy’s. Tori, Favata and crew traveled to each of the five locations and directed walk-and-talk interviews as these personalities reminisced about their unexpected success. With the launch of RISE Up, the NRF Foundation is looking to dramatically increase stories like these.

The Nuts and Bolts

In addition to these campaign trailers, we also created an animated "About" video that details the new educational platform in… detail. Using Rob’s simple Little People character design, we walk viewers through a variety of RISE Up applications. With flexible in-classroom or online courses, participants will learn fundamental skills in sales, customer service, interviewing and so much more. The animation is not only directed at prospective students, but also the retailers, non-profits and schools that encourage others to RISE Up.

Encouraging RISE Up
NRF Rise UP Debut

A BIG Rollout

The series of nine videos debuted at NRF’s BIG Show — the premier annual convention for retail. With the eyes of an industry watching, big brand executives announced the RISE Up program during a special panel discussion. The videos played repeatedly during the three-day event before keynote sessions and throughout the Javits Center. Attendees themselves were invited to join this movement and make retail a place for top talent and meaningful work.

Meet the Nerds

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

Jun Young Yang

Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Rob Kramer

Rob Kramer is an Editor/Animator/Producer/Videographer. Wow that's a mouthful.

Justin Kelly

Justin brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.

Sarah Wides

Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.

Anthony Jacoway

Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends. 

Dan Crane

Dan is that everyman character in a movie that the audience will best relate to.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.