We proposed that animation would emphasize the already universal appeal of their message. Something playful, but professional. Something positive. We’re talking about Americans gaining greater access to quality medical care. This is good news!
Smarter Medicine, Portable Care
In the midst of a reform campaign to eliminate barriers between physicians and patients seeking care across state lines, the Federation of State Medical Boards came to us looking for a more memorable way to state their case before state legislators, physicians and the general public. And we had an idea.
Understanding the Medicine
Constructing a Visual Language
Favata and Rob devised a simple linear design scheme that builds upon the ubiquitous visual language of digital technology - Wifi radar, spinning progress indicators, location pins, etc. This emphasized Justin’s copy that compares seeking medical attention to seeking just about anything else in today’s uber-connected world. The script basically says that FSMB's reform efforts aren't just better policy, they're also part of inevitable change.
The 90-Second Pitch
Concise scripting, a contemporary look and smart motion design all work together to deliver the definitive call to action on this issue. And it does that in 90-seconds. Try explaining medical licensure compacts in less time. We dare you. The video lives on FSMB’s microsite at licenseportability.org.
Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.
simmering with big ideas and a bottomless reserve of the latest industry trends. Justin Kelly JUSTIN KELLY Justin Kelly brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.
James specializes in exploring new avenues, and who knows, together you may even end up off the map.
Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.