In the midst of a reform campaign to eliminate barriers between physicians and patients seeking care across state lines, the Federation of State Medical Boards came to us looking for a more memorable way to state their case before state legislators, physicians and the general public. And we had an idea.
We proposed that animation would emphasize the already universal appeal of their message. Something playful, but professional. Something positive. We’re talking about Americans gaining greater access to quality medical care. This is good news!
Learn more about how animation can help healthcare providers!
Favata and Rob devised a simple linear design scheme that builds upon the ubiquitous visual language of digital technology - Wifi radar, spinning progress indicators, location pins, etc. This emphasized Justin’s copy that compares seeking medical attention to seeking just about anything else in today’s uber-connected world. The script basically says that FSMB's reform efforts aren't just better policy, they're also part of inevitable change.
Learn more about simple linear design and other top animation trends!
Concise scripting, a contemporary look and smart motion design all work together to deliver the definitive call to action on this issue. And it does that in 90-seconds. Try explaining medical licensure compacts in less time. We dare you. The video lives on FSMB’s microsite at licenseportability.org.
Curious to find out how much it costs to put together a video like this? Learn more here!
As our Creative Director, team leader, and motionography expert, Tiffany embodies LAI Video’s innovative identity. Throughout her 12 years of extensive creative, strategic, and production experience, Tiffany has earned two Emmy® Awards and widespread industry recognition.
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.
James Loizou leads the team at LAI Video, building the Emmy® Award-Winning agency from scratch over the last 15 years. His innate balance of creativity and methodology guides our team forever forward towards innovation.
Susy is a Senior Vice President of Sales and Business Development for LAI Video, leading our efforts to find new and empowering relationships with clients. With over 15 years of marketing, events, and multimedia sales experience in the DC area, Susy follows one definition of success: to be seen as an extension of her clients’ organization.
