The Better Option

We worked with the DC software firm Fireside21 to target newly-elected Congressmen and their staff about using a cutting edge CRM platform. But this video “pitch” is not a boring “how-to” tutorial. It’s an invigorating meet-the-team featurette about a group of coders that used to be staffers themselves.

The Modern Day Fireside

Showcasing the large, open office as our backdrop, we used closeups of candid, intimate firesides (if you will) — testimonials from Fireside21 staff. After all, the company is named after FDR’s signature method of relationship-building. It became obvious that we needed to feature the team speaking in their own words; not about how the software works, but about their unique perspective of Hill Staff.

Filming Fireside21 Pitch
New Business from New Administrations

Admins Talking to Administrations

During a loaded day-long shoot, we produced a final piece that may be Fireside21’s only opportunity to enlist new business among new administrations. With touring b-roll and sweeping shots of the young team in action, Sarah, Favata and Phil wanted to paint a picture of a very practical approach — a method that’s not engineered by a large tech company, but rather informed by the experiences of a small group of local ex-staffers.

Meet the Nerds

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Sarah Wides

Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Melinda Foscato

Melinda is an account executive who passionate about storytelling and connecting the dots. She's also BFFs with Rachael Ray. Jealous?