The Franchising Convention

LAI Video, in partnership with its sister-company LAI Live, worked with the International Franchise Association on IFA2017, the annual convention. Developing both promotional material and show content, we produced stunning videos that firmly established the trade show as the premier event in franchising.

From YouTube to Stage

Leading up to the January event, we produced a short promo video that touted the convention’s keynote speakers, trade show floor and Las Vegas destination. Embracing new event theming, the commercial treats archived b-roll with a striking black-and-white filter. Borrowing from T-Mobile's gorgeous aesthetic, hot pink and white text boldly delivers key information, making for easy, silent playback on Facebook feeds. This look carried into the event videos themselves, including several awards tributes and speaker introduction videos. Most notably, we built a one-minute show opener to bring together a diverse audience into one franchise community. The video was custom-built for a very long, multi-screed set to deliver maximum “gee whiz!”

Begins with You
LAI Video Takes a Gamble

The Editors that Never Sleep

On-site, a team of four nerds traveled to Las Vegas to document the real event in real time. Pre-show, Cat, Jun and Tiffany shot and summarized the Shark Tank-style NextGen competition — where ambitious franchise entrepreneurs pitch their propositions to win $10,000. During the convention, Rob stepped in on a second overnight edit that highlighted the size and scope of the convention itself. Both videos played on the final day of the event, positioned as two can’t-miss grand finale acts that sent attendees home feeling heart-warmed and satisfied.

Meet the Nerds

Catherine Church

Having survived nearly a decade in the Great White North (AKA Canada), Cat now produces all-American videos.

Tiffany Lewis

Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.

Rob Kramer

Rob Kramer is an Editor/Animator/Producer/Videographer. Wow that's a mouthful.

Dan Crane

Dan is that everyman character in a movie that the audience will best relate to.

Anthony Jacoway

Under his calm exterior, Anthony is simmering with big ideas and a bottomless reserve of the latest industry trends. 

Jun Young Yang

Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.