The Power of A

We continued our partnership with the American Society of Association Executives, developing the fourth installment of their Power of A series. This year, the storytelling-centered campaign reminded executives that associations are capable of solving very real problems well beyond nation's capital.

Telling the Story of Storytellers

The Power of A is ASAE’s flagship campaign that emphasizes the value of associations. From their membership to the Hill to the general public, associations are in a unique position to connect to the world through their industry’s collective stories. Whether its heart-warming or jaw-dropping, these vignettes are the best way to make a message relevant and relatable. Inspired by a speech given by ASAE Chairman Paul Pomerantz, we produced the first video that features several executives talking about this unique “power” — the power of having and sharing a good story. 

Value of associations video
Rotoscoping filtering process on video


Each year since the campaign’s inception, we’ve produced a new Power of A video that keeps up with the evolution of the campaign. After storytelling, the campaign forcused to economic impact. Then to advocating to a new administration. The most recent installment reframes the association network as a community of communities — a shared consciousness that makes meaningful and impactful decisions well beyond policy. The visual techniques also evolve with the series, using new art direction to illustrate the talking points of the talking heads. Embracing variations on “rotoscoping,” a frame-by-frame filtering process, the videos fully-immerse the interviewees into a bright and optimistic animated world.

The Live Debut

Each new chapter debuts at ASAE’s annual Summit Awards dinner, setting a new year-long course for the organization. The show opener accompanies a “state of associations” type address before celebrating the many organizations that have dedicated their expertise to solving problems, igniting innovation and improving world conditions.

Show opener event video
Meet the Nerds

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Tiffany Lewis

Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.

Catherine Church

Having survived nearly a decade in the Great White North (AKA Canada), Cat now produces all-American videos.

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

Jun Young Yang

Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.