The Right Tools for the Job

We were tickled to continue our partnership with CropLife America to expand the unique humor of the successful #GiveaCrop campaign. Resurrecting the man-child "pest" character, we produced three new spots that took a new angle for reminding viewers to care about crop protection.  

Mixing Metaphors

After producing five commercials that got DC's ag-community talking, we wanted to keep the campaign's forward momentum. While the first series focused on the negative impact of pests in any envionrment, the new ads had to make a stronger connection between farmers and the tools needed to do their job. Pesticides are as ubiquitous to farmers as hammers are to carpenters. Or knives to a chef. Or shears to a hairdresser. Justin explored this comparison in a series of colorfully dry, GEICO-inspired scripts that also saved room for a familiar mascot.

Correct tools for the job
Old Pest New Commercial

Campaign World-Building

The new concepts called for a slew of new characters and locations. For maximum punchline-ing, Sarah sought real-life sets -- a working kitchen, wood shop and salon. New characters and a spokesperson were cast, and Favata directed the three spots over the course of three days. Phil served as DP and cut together the new spots that balanced both dry humor and a splash of slapstick. Tiffany tailored a new wardrobe for the Pest, who posed for various photo shoots and continues to embody a campaign with seemingly endless gags to keep people talking.

Meet the Nerds

Sarah Wides

Sarah is as passionate about her love of television and video as she is about her love of sandwiches, which is to say – quite passionate.

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

Justin Kelly

Justin brings an emotional fluency to our scripts that will help us continue to deliver the wow factor that our clients have come to expect.

Jun Young Yang

Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.

Tiffany Lewis

Tiffany's unmistakable style makes otherwise flat statistics and images burst with excitement and life.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Helena Lehman

Helena is Senior Vice President of Client Services. She also speaks five languages- about four more than the rest of us.