LAI Video’s parent company, Leading Authorities, Inc., specializes in events as a world-renowned speakers bureau. LAI has also been known to put on a few dozen marketing events a year. So, when Cvent approached us to reach out to the meeting planner community, we felt more than comfortable speaking that language. Justin and Rob melded brains to forge a script that’s not showy or boastful — it simply communicates how much easier a meeting planner’s life is with Cvent technology.
Transform Your Event
We partnered with tech firm Cvent to promote their brand and impressive suite of applications. They needed a quick “elevator pitch” video that could position the firm as not just an author of some incredible apps, but also an innovator in the global meetings space.
It Takes A Meeting Planner to Know One
Transform Your UI
During pre-production, we knew that we wanted to tell this story from a user’s perspective. We used original design and motion graphics to rebuild a barrage of user interface screens that illustrated the impressive capabilities of the apps. Phil provided insight into Cvent’s visual brand, ensuring that we created interactive representations that remained true to the actual in-app experience. Tori oversaw production and a tight turnaround time, and Favata kept the commercial punchy. The following year, we used the same aesthetic and approach to dive deeper into Cvent's Hospitality Cloud.
As our Associate Creative Director, Rob Kramer leads the animation team and directs a range of client projects. With his suite of production and design skills, he creates one-of-a-kind styles that seamlessly mesh with your narrative.
As LAI Video’s Senior Writer and Editor, Justin moves people to action with his impeccable command of language and narrative. With a decade of experience in technical writing, editing, and project management, Justin balances detail and emotion to create award-winning videos.
As Vice President of Operations and Client Experience, Tori manages all aspects of LAI Video’s production and delivery. She’s led LAI Video’s project management for over a decade, building our award-winning portfolio and team into what it is today.
As the Vice President of Creative at LAI Video, James offers his docu-style and motion graphics expertise to transform brands and campaigns. He’s won numerous accolades, including two Emmy® Awards as a Director, for his incredible storytelling and vision.