We're Ready!

The National Industries for the Blind came to us with a unique challenge: to define their organization’s mission around the startling statistic that 70% of blind, working-age Americans are unemployed. We developed a series of videos that not only presents the facts, but also positions NIB and its network of associated agencies as part of the solution.

Creating Awareness from Scratch

The NIB team was a newbie to video marketing, but they knew that they just had to embrace the medium to convey this inherently emotional story. Working within a budget, we devised an economical plan that would have us producing several videos based on a new library of footage. We conducted a coast-to-coast shoot, visiting two of NIB’s larger agencies and featuring a variety of managers and employees.

NIB Interviewing Process

Interviewing the Blind

While our producers are some of the best, we had actually (embarrassingly) never interviewed blind people before. Although it became quite clear on-site that these individuals required no special treatment. Favata and Jun followed employees during their shifts, capturing the incredibly technical requirements of the job. Whether they worked the phones or the shop floor, these folks were professionals. Favata directed talent to address his voice and provide that “off-camera” documentary look, as they passionately spoke to their pride in having meaningful work; an outlet to support their families and give back to society.

A Rallying Cry

Aptly named “We’re Ready!” The campaign debuted with one comprehensive “keystone” video and two supporting pieces that focused on the manufacturing and service employment opportunities. We later added a a third piece on military contracts. These videos not only serve as NIB's definitive identity marketing, but are also used by agencies looking to attract support from both the blind and local communities. Today, the campaign continues as NIB pivots to address businesses seeking a skilled and specialized workforce to bid on government contracts.

NIB Interview We're Ready!
Meet the Nerds

James Favata

James specializes in exploring new avenues, and who knows, together you may even end up off the map.

Jun Young Yang

Jun has been traveling everywhere (including a place called Anguilla) to document special events and create unique images for clients.

Phil Eisenberg

Emerging from a diverse background of product promos to World Cup Ski Racing, Phil can now be found on site with clients or in the edit bay.

Ellyn Church

Project manager, documentary filmmaker, karaoke enthusiast—Ellyn is a woman of many talents.

Tori Furphy

A mother of two and a work mother of a dozen - Tori operationalizes a perfectly rewarding client experience.

James Loizou

Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing.

Tim Reber

Tim Reber is the Executive Director of Client Services. Before becoming a nerd he spent 13 years working in live event production. Impressive? We think so.