WFP USA Madagascar Series | LAI Video

WFP USA Madagascar Series

World Food Program USA (WFP USA) needed an experienced partner to help them document their trip to Madagascar and create powerful videos that would activate their donors. Without hesitation, our team rose to the challenge, capturing moving interviews, authentic displays of culture, and snapshots of WFP USA’s incredible impact over 10 days of intense travel. Once back stateside, our editors worked tirelessly against strict deadlines to deliver 24 tailored videos for multiple platforms. The final cuts now work to engage, connect, and move WFP USA’s donors to action.

Your Certified Travel Partner

There’s no shoot location too far or too logistically complicated for LAI Video, even on the other side of the world. Our senior producer-cinematographer duo of Tori and Jun managed countless hours of flights, drives, and carrying equipment to ensure WFP USA got the content they needed. Though we had to travel light, Jun worked with the resources available to maintain a high standard of quality, and Tori navigated unforeseen obstacles to keep the project on schedule. 

End-of-year Donor Deadlines

After returning from Madagascar in early Fall, WFP USA wanted to use their Madagascar content to build momentum for year-end campaigns. This meant a quick turnaround for LAI Video, editing a 5-part series, 5 topic spotlights, and numerous social media cutdowns in record time. Jun led the process, using his on-site knowledge to quickly sort and piece together each deliverable, and all videos were turned over to WFP USA to connect with donors before the giving season.