WFP USA Madagascar Series

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World Food Program USA (WFP USA) needed an experienced partner to help them document their trip to Madagascar and create powerful videos that would activate their donors.

Without hesitation, our team rose to the challenge, capturing moving interviews, authentic displays of culture, and snapshots of WFP USA’s incredible impact over 10 days of intense travel.

Once back stateside, our editors worked tirelessly against strict deadlines to deliver 24 tailored videos for multiple platforms. The final cuts now work to engage, connect, and move WFP USA’s donors to action.

Tags: Advocacy | Fundraising | Documentary-Style

Challenge

Urgency in Focus

WFP USA needed impactful, high-quality content to spotlight child malnutrition, climate-driven food insecurity, and resilience efforts in Madagascar. With a tight deadline, the goal was to engage donors across platforms during year-end fundraising.

Solution

Stories That Move

LAI Video produced a cinematic, documentary-style piece showcasing WFP’s impact in Madagascar. With striking visuals, intimate interviews, and heartfelt stories, the videos engaged viewers and motivated donor action through a powerful narrative.

ROI

Donors Activated

The videos engaged WFP USA’s donors by highlighting the program’s impact and the urgency of addressing food insecurity. The content supported year-end fundraising efforts, helping drive donations and mobilize both new and returning supporters.