Your big event. The one every key stakeholder will attend. The only time of the year where you’ll have everyone together in one room or virtually focused on your organization. It’s the opportunity to showcase your industry or business to a large audience. But how do you set the mood and establish personal connections with such a big group? Video. Not just a single piece. Think about it like a drip campaign that starts before the event to tease the experience, carries the audience on an emotional ride through the event, and finally reminds them of everything they learned.