The 4 Videos You Need To Fundraise For A Cause

As a powerful storytelling medium, video is effective in evoking emotional responses and raising awareness about an issue. Touch your viewers in a way that compels them to act by depicting your organization’s motivations, initiatives, and testaments.

If your goal is to raise funds or awareness about an issue, consider these types of videos: 

Giving Request Video

No one likes cold or aggressive donation tactics. Luckily, there’s a way to ask for money that’s endearing and compelling: a fundraising video. We’ll help you craft a memorable message that’ll meet (and hopefully surpass) your cause’s monetary goals.

Example Project: We partnered with Bright Beginnings to leverage basketball legend John Wall as the face of their campaign to aid homeless children and families in the Washington, DC area.

Why It Works: With an endearing blooper reel and heart-warming footage, the video demonstrates the campaign's current progress as well as its goals for the future. 

LAI Video Advantage: At LAI, we’re pros at creating emotion, fostering personal connections, and crafting a “call to action.” We know what makes people connect with stories and feel driven to incite change.

Testimonial/ Spotlight Video

Spotlight videos aim to humanize your organization by showcasing its beneficiaries or the individuals behind its mission.

Example Project: Partnering with DC Public Schools, we created “Innovate with Us”—an exhibition of the incredible opportunities provided to current students and alumnae by the school system.

Why It Works: Through stirring testimony interspersed with creative graphics, this video celebrates the program’s current success while rallying for even greater progress. It utilizes real-life examples to bring statistics to life.

LAI Video Advantage: This is just a mini version of our documentary magic. We love to show real people doing real things—and moving the needle on your project is the icing on the cake.

Behind-The-Scenes Video

Present the people either behind or benefitting from your fundraising campaign and pay homage to their story in way that’s creative and captivating.

Example Project: Working with the National Retail Federation, we conducted follow-ups to previous stories about NRF’s scholarship recipients, answering the question, “Where are they now?”

Why It Works: By providing an authentic look at the positive effects of the National Retail Federation’s scholarship fund, this video tugs at viewers’ heartstrings while proving that the investment pays off.

LAI Video Advantage: With creative, energetic interviews, this type of video highlights a characteristic value of an organization and leaves its audience curious to learn more. It effectively showcases real-life benefits of a fundraising campaign while celebrating its donors as well as recipients.

Teaser Video

Go intriguing or go home! Present your organization or initiative in a way that’ll entice people to learn more about it. Go with a teaser.

Example Project: We teamed up with No Kid Hungry to produce a short, informative teaser for their #HungerCantWait campaign.

Why It Works: In limited time, the teaser explains a problem and poses a solution. It effectively provides introductory context and promotes awareness. The “text-first” treatment is social-friendly, too!

LAI Video Advantage: We know that capturing someone’s attention isn’t enough—you have to hold it throughout the video. Our team watches and re-watches our work as we go to ensure that “boring” gets cut and the fun, unexpected, or emotional gets in the mix.
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Any of these sound like the right fit for your next campaign? Let's talk about it.