Promoting a New Initiative

If launching a new campaign or promoting a company-wide change is a priority, video will help you achieve it. Present your audience with a series of creative videos that are easily shareable and fun to watch. And if they’re public, they’ll not only reach a wider audience, but also improve SEO rankings and maintain the interest of potential customers.

The following types of videos are the most effective for promoting a new initiative: 

Trailer Video

Hype your company’s new changes and give your audience a taste of exciting things to come.

Partnering with NRF for Retail’s Digital Summit, we created an opener to showcase early on and promote attendee enthusiasm.

Why it works: By providing introductory context and generating anticipation, the trailer efficiently attracts audience attention.


See more of our work with the NRF


Uses:

  • Create awareness and anticipation
  • Promote memorability

Benefits:

  • Attention-grabbing
  • Maximizes social media reach
  • Easily shareable

Challenges:

  • Ensuring high-quality content throughout
  • Coming up with original material
  • Being memorable to viewer

Why work with LAI Video:

  • We're editing wizards
  • We've done this before (a lot)
  • We think this is fun!

Awareness/ Explainer Video

Deliver the big picture of your mission and objectives. Let your audience in on how it will work or affect them personally.

We aided the National Retail Federation in rolling out their new credentialing program by creating an animated “About” video.

Why it works: The animated video explains the details of the program in an efficient, enjoyable manner.

Learn more about our campaigns created for the NRF

Uses:

  • Walks user through a process and provides clear explanations
  • Clearly and effectively answers a frequently asked question

Benefits:

  • Animation/ graphics are eye-popping and interesting
  • Can be optimized for SEO

Challenges:

  • Ensuring high-quality content throughout
  • Coming up with original material
  • Being memorable to viewer

Why work with LAI Video:

  • Our team has no shortage of creativity
  • We don't do boring--anything can be made interesting or exciting
  • We're pros at SEO optimization and driving organic traffic

Behind the Scenes Video

Recognize unsung heroes who may otherwise go unnoticed. Illustrate the hard work that was put in to make an initiative come to life and give your audience a peak into a world they rarely (or never) see.

We helped the Department of State celebrate the artisans responsible for preserving some of our nation’s most prestigious diplomatic reception rooms, documenting the crafts-peoples’ brilliant efforts.

Why it works: By demonstrating “behind the scenes” efforts, potential customers are granted insight into your organization’s work ethic and values—which is beneficial for both parties involved!

Learn more about our work for the Department Of State

Uses:

  • Give credit where credit is due
  • Show off the team behind a project
  • Demonstrate the effort/ length of work involved

Benefits:

  • Humanizes company
  • Promotes understanding and appreciation of a project
  • Makes the viewer feel like an "insider"
Challenges:

  • Shooting candid/ in-action footage
  • Getting appropriate angles for large-scale projects
Why work with LAI Video:

  • We have the latest video technology (including video drones!)
  • We are a smart and curious team—we want to learn about your behind-the-scenes action and tell the world about it!

Spotlight Video

Focus on a single aspect of the new initiative (its motivations, implementation, etc.) and the positive results it will bring to fruition.

We worked with the Dental Trade Alliance Foundation to spotlight its pilot for a mobile health initiative.

Why it works: This video highlights the program's success while adding a human dimension to an industry that otherwise may not be overtly emotional.


Learn more about this initiative and the DTA Foundation

Uses:

  • Follow a single story that speaks to the whole
  • Foster an emotional and/or personal connection with audience
  • Show your audience a real-life example to bring your statistics to life

Benefits:

  • Sparks a reaction
  • Shows product and clients in action

Challenges:

  • Shooting candid/in-action footage
  • Piecing story together (or deciding on one in the first place)

Why work with LAI Video:

  • We've got this down to a science
  • We have great story writers
  • High-quality shooting and editing
Promote Your New Initiative!
Any of these sound like the right fit for your next campaign? Let's talk about it.