Promoting a Product

The 4 Videos You Need To Promote A Product

Got an amazing new thing that everyone needs? Something you just have to see to believe? If you’re ready to launch a new product, re-launch a great product in need of attention, or demo how to use a product, this campaign will maximize the success of any (or all) of the above.

If you're trying to promote a product, these types of videos can be extremely helpful:

Promo Video

Show your product through the eyes of the user. Demonstrate how it will change the way they work or live.

Example Project: Partnering with tech firm Cvent, we helped promote their brand and impressive suite of applications using motion graphics, stock visuals, and a sharp, customer-focused script.

Why It Works: As entertaining as it is educational, this product promo video effectively communicates Cvent’s functionality, brand, and personality. It does the new development justice while generating awareness and anticipation.

LAI Video Advantage: We’re seasoned in “flipping the script.” We don’t just see why you think the product is great, we look for the angles that will get your buyers excited.

Sizzle Video

Not every viewer will give you more than 20 seconds—you need to grab their attention and pique their interest (often with loud text and silent audio).

Example Project: We created a sizzle video for the inspiring organization, No Kid Hungry. 

Why It Works: Within a fast format, this video conveys a key message to its audience without sacrificing style. It showcases product highlights and promotes a specific message. Give viewers a taste of what you’re selling!

LAI Video Advantage: When you have but a moment to grab someone’s attention, you have to make it memorable. At LAI, we’re pros at tailoring product promotion to specific audiences, creating emotion, and fostering personal connections. We know what makes people connect with stories and share them.

Explainer/ Demo Video

Show the world how to use your product. This can be straight-forward or playful, we’ll tailor it to the vibe you’re going for.

Example Project: We worked with the Federation of State Medical Boards to create an animated video explaining how DocInfo works.

Why It Works: Demonstrating a product/service along with its personality yields a much greater emotional impact. By walking a user through a process and providing clear explanation, this product promo video helps solidify training, adoption, and brand reliability.

LAI Video Advantage: The best demo videos don’t sacrifice creativity and style to get their message across. If you’re explaining something, your success also depends on the user’s attention. Don’t worry, there’s no sleeping in the back of the class here. At LAI, we don’t do boring—anything can be made interesting or exciting.

Testimonial Video

The power of word-of-mouth marketing is indisputable. Understanding how real people use your product gives potential buyers the confidence to move forward.

Example Project: We helped Jedburgh Technology demonstrate how they have developed virtual reality training for American military members.

Why It Works: While showing the product experience may be difficult, showing the user’s reaction can be the catalyst from maybe to yes! This type of video demonstrates real-life benefits of a product, service, or initiative. By putting the viewer in someone else’s shoes, they can see how your product or service can help them too.

LAI Video Advantage: This is just a mini version of our documentary magic. We love to show real people doing real things—and moving the needle on your project is the icing on the cake.

What are the 4 Video Types?

Understand how each type of video can help promote a product.

What is a Promo Video?

A promo video emphasizes the customer’s perspective: giving them the opportunity to see how they can benefit from a product’s unique features. These are used for product promotion to have consumers become familiar with the product and brand’s functionality while also showcasing the organization’s personality. Promo videos can be helpful for creating excitement with potential customers and getting them more engaged with the brand and the product.

What is a Sizzle Video?

The sizzle video is a short, 20-second video that captivates the consumers’ attention and leaves them interested in engaging further with the brand. These product marketing videos give a small snippet of what an organization or product does, and only shows its highlights in a clear and simple manner that is assured to pique the audiences’ interest. The sizzle video is effective for giving small previews of a product—getting consumers to become curious and motivated in order to find out more. 

What is an Explainer or Demo Video?

Explainer or demo videos directly explain how to use a brand’s specific product: going step by step and including details regarding specific features that can help the consumer. These videos for product promotion help establish brand reliability as the customer is able to get a clear idea of how to use a product and how it relates to a brand’s values. The promo video can allow for easier adoption of a product and allowing for more customer satisfaction as they become familiar with it.

What is a Testimonial Video?

Testimonial videos are important for product promotion as they emphasize consumers’ use of and reaction to a brand’s product. This type of video can help highlight the benefits of a specific use of a product: allowing other consumer’s to get a ‘mini-documentary’ of other consumer’s experience and relate it to how they can use it as well. The testimonial video can be important in giving potential consumers the confidence and trust that they need to purchase and use a brand’s product.

Promote Your Product!
Any of these sound like the right fit for your next campaign? Let's talk about it.