Promoting a Product

Got an amazing new thing that everyone needs? Something you just have to see to believe? If you’re ready to launch a new product, re-launch a great product in need of attention, or demo how to use a product, this campaign will maximize the success of any (or all) of the above.

If you're trying to promote a product, these types of videos can be extremely helpful:

Promo Video

Provide a fun, comprehensive look at your product – from the buyer or user’s point of view. (It uses a little bit of everything to tell the whole story).

Partnering with tech firm Cvent, we helped promote their brand and impressive suite of applications.

Why it works: As entertaining as it is educational, this promo video effectively communicates Cvent’s personality.


>See more about our promotion of Cvent

Uses:

  • Showcase product highlights
  • Capture and promote a specific message

Benefits:

  • Gives viewers a taste of what you're selling
  • Engages prospective customers

Challenges:

  • Tailoring content to audience
  • Staying within budget

Why work with LAI Video:

  • We know exactly what goes into a project like this—and we have everything you'll need
  • High-quality shooting and editing
  • We understand what makes video shareable

Sizzle Video

Not every viewer will give you more than 20 seconds—you need to grab their attention and pique their interest. Be sure to post it on all social media platforms to direct a whole lot of traffic your way.

Uses:

  • Showcase product highlights
  • Capture and promote a specific message

Benefits:
  • Gives viewers a taste of what you're selling
  • Engages prospective customers

Challenges:

  • Tailoring content to audience
  • Staying within budget

Why work with LAI Video:

  • We know exactly what goes into a project like this—and have everything you'll need
  • High-quality shooting and editing
  • We understand what makes video shareable

Explainer/ Demo Video

Show the world how your product works. This can be straight-forward or playful, we’ll tailor it to the vibe you’re going for. 

We worked with FSMB to create an animated video explaining how DocInfo works.

Why it works: Demonstrating a product/service along with its personality yields a much greater emotional impact

Uses: 

  • Walks user through a process and provides clear explanations
  • Effectively and enjoyably answers common questions

Benefits:

  • Helps to solidify reliability and authenticity
  • Depicts a product in action

Challenges:

  • Keeping it interesting and original
  • Time-consuming

Why work with LAI Video:

  • We're editing wizards
  • We've done this before (a lot)
  • We think this is fun!

Testimonial Video

The power of word-of-mouth marketing is indisputable. Understanding how real people use your product gives potential buyers the confidence to move forward.

We helped Jedburgh Technology demonstrate how they have developed virtual reality training for American military members.


Why it works: Capturing customer experience through video is a powerful tool in reinforcing your brand's credibility as well as its humanity.

Promote Your Product!
Any of these sound like the right fit for your next campaign? Let's talk about it.