It’s important to ensure your company’s values are timely and align with the direction of your brand. Occasionally, a mission or slogan makeover is needed in order to restore your brand’s identity and relevancy in todays’ social climate.
Example Project: To combat the public’s growing skepticism and distrust for news outlets, we developed a promotional series for the Washington Times that defined their new slogan, Real News for Real Americans, by highlighting how both consumers and news staff really want the same thing.
Why It Works: The video bridges the gap between the brand and consumer by highlighting similarities in morals, ethics, and principles.