What is it like to work at your company or in your industry? What does your profession actually do? Is recruiting good candidates difficult? Are you trying to attract new generations or demographics to your line of work? Help the talent pool understand what you do and imagine themselves in that role. Talk about the company culture, personal responsibilities, and work-life balance. Using video for recruitment purposes provides potential candidates more certainty as to whether or not your company, your industry, and your profession is a good fit for them.