Recruiting Talent

The 4 Videos You Need To Recruit Talent

What is it like to work at your company or in your industry? What does your profession actually do? Is recruiting good candidates difficult? Are you trying to attract new generations or demographics to your line of work? Help the talent pool understand what you do and imagine themselves in that role. Talk about the company culture, personal responsibilities, and work-life balance. Video provides potential candidates more certainty as to whether or not your company, your industry, and your profession is a good fit for them.

The following types of videos are the most effective for recruiting talent: 

Identity Video

Stand out from the crowd of recruiters by providing a high-energy overview of your company and its identity.

Example Project: We partnered with the Mortgage Banking Association to bolster their CREF Careers initiative—an outreach program designed to interest college-aged students in pursuing a career in real estate finance.

Why It Works: Depicting the association’s fun-loving nature alongside motivated, happy employees differentiates CREF from the competition.

LAI Video Advantage: We specialize in “day in a life” features with high-energy video shoots that showcase what life is like at your organization—and what makes your industry special.

Culture Video

Display all the perks and privileges that come with working at your company and attract new talent.

Example Project: We worked with HITT demonstrate their company values and “Stay Humble” mantra.

Why It Works: By successfully depicting HITT’S work style, job candidates can gain a better understanding of the company culture. This type of video provides insight into your office atmosphere while highlighting candidates’ frequently asked questions.

LAI Video Advantage: When creating a culture video, you’re appealing to emotions and a sense of belonging. We like to get to know you—what drives you, what makes you unique—and share your personality with the world.  

Day-in-the-life/ Behind-the-scenes Video

Ever wondered what it’s like to be ______?  Give your audience an in-depth, engaging answer to this question by following a single story, for a moment in time.

Example Project: Working with the Certified Financial Planner Board of Standards, we designed and launched their “I’m a CFP Pro” campaign, profiling several young professionals defining the industry.

Why It Works: The documentary approach provides an authentic look at the successes and challenges of actual people, working actual jobs.

LAI Video Advantage: By going “behind the scenes,” potential employees are granted insight into your organization’s approach and values. These types of videos show-off your corporate team and give the viewer a new sense of appreciation for what you do, and how you go about doing it.

Spotlight Video

Zoom in on a specific employee/ talent story that speaks to the whole of your company culture.

Example Project: As a sponsor of Women in Government Relations, we produced the first installment in a new series that highlights the incredible professionals working in Washington.

Why It Works: Spotlight videos help to humanize your brand, debunk stereotypes, and draw attention to an underrated—or even unknown— aspect of your company. They also serve to showcase employee potential as well as their belief in your company’s core values.

LAI Video Advantage: Striving for that perfect candid, in-action footage? We have you covered. Plus, we capitalize on our time with you to get footage that creates emotion and sparks a reaction.
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Any of these sound like the right fit for your next campaign? Let's talk about it.