Redesigning Your Website

Redesigning a website is no easy task, but the benefits you’ll reap far outweigh the current hassle. One addendum that should be your list (or, arguably, at the top of it) is videos! Face it, videos constitute our preferred method of content consumption. They enhance experiences and are easy to engage with. Not to mention, Google loves them. By including the following types of videos, your website will be more than just re-done—it’ll be completely revamped.

If you're looking to redesign your website, consider including the following types of videos:

Identity Video

When a potential customer first visits your site, a proper introduction is warranted. Put your best foot forward with an identity video and show the world what makes your company unique—and what it stands for.

We created a compelling identity video for the Army and Navy Club in Washington, D.C., depicting its values, traditions, and of course, benefits.

Why it works: When a potential customer spends time watching your video, they're likely to spend more time perusing your website as well. 

Uses:

  • Communicated brand history
  • Define company mission
  • Show personality

Benefits:

  • Humanizes brand
  • Promotes brand awareness and memorability
  • Drives organic traffic

Challenges:

  • Fresh, creative ideas are hard to come by
  • Some things seem too complicated to be condensed
  • Difficult to achieve high-level of quality

Why work with LAI Video:

  • Our team has no shortage of creativity
  • We don't do boring—anything can be made interesting or exciting
  • We'll weave together important aspects of your company to craft a compelling story

Explainer Video

By adding an explainer video to your website, you immediately present potential customers with the nuts and bolts of your company—in a way that’s enjoyable and engaging.


Partnering with the American Enterprise Institute (AEI), we produced a series of short videos that feature the think tank’s president, Dr. Arthur C. Brooks, discussing insights from his book, Love Your Enemies: How Decent People Can Save America from the Culture of Contempt.

Why it works: The combination of in-person insights and intermittent animation break down complex topics. 

Uses:

  • Explain something intangible or complex
  • Show specific functionality
  • Show solutions/ benefits
  • Provide instructions

Benefits:

  • Allows you to show the viewer how something works
  • Answers specific viewer or user questions
  • Can be longer and still hold attention

Challenges:

  • Time-consuming
  • Maintaining interesting visuals
  • Some things seem too complicated to be condensed
  • Difficult to achieve high-level of quality

Why work with LAI Video:

  • We know how to maximize our time (and budget) when it comes to video
  • Our team has no shortage of creativity
  • We don't do boring—anything can be made interesting or exciting