By adding an explainer video to your website, you immediately present potential customers with the nuts and bolts of your company—in a way that’s enjoyable and engaging.
Example Project: Partnering with the American Enterprise Institute (AEI), we produced a series of short videos that feature the think tank’s president, Dr. Arthur C. Brooks, discussing insights from his book, Love Your Enemies: How Decent People Can Save America from the Culture of Contempt.
Why It Works: The combination of in-person insights and intermittent animation break down complex topics in an intimate, welcoming manner. This type of video can explain something intangible or complex, as well as show solutions, benefits, and functionality.
LAI Video Advantage: Seamlessly incorporating animation and graphics into “real life” is no easy feat, but it can have incredibly successful results. At LAI, our team of animators and expert filmmakers use various tactics and creative angles to create the best video for your company.