Perhaps best epitomized by his signature red sneakers and tie, James Loizou enjoys walking a fine line between creating and business-ing. As Senior Vice President of LAI Video, James can be seen in kickoff meetings, on-site, behind a camera, or struggling to decide between coffee or an energy drink. Working with a talented group of creatives, he thrives off of the collaborative nature of video-making—learning about an organization's story, breaking it apart and repackaging it in a new, more exciting way. James regularly sits down with generals, ex-mobsters, economy experts, and CEOs, to enhance their keynote presentations with visuals; to help the storytellers better tell their stories. A graduate from James Madison University, James hails from the School of Media Arts and Design—a program celebrated for producing future LAI Video employees. After graduation, James studied architecture in Vienna, Austria, but James is not an architect.