Internal Communications with Video | LAI Video

Internal Communications

Even as stay-at-home orders begin to lift around the country, remote work is here to stay. As businesses and organizations adapt to leading remote teams, having an effective internal communications strategy is more important than ever. Making room for video in your internal comms plan will help you lift morale and strengthen connections to ensure your workplace culture has the strength to succeed in today’s challenging market.

If you’re looking for effective tools to keep your stakeholders in sync and ready to adapt in the months ahead, consider these engagement-enhancing video options.

Internal Address

Whether you’re opening a sales meeting with remarks from an outside expert, providing a platform for your leaders to engage an entire organization, or connecting directly to individual teams, a direct address video is an effective way to deliver timely information, boost morale, and tell the story of your organization. LAI Video can help you script and record your speaker, edit your content to deliver a clear message, and add custom graphics to ensure your internal communications tools have the polish that reflects the brand and culture you’ve worked hard to create.

Consider these internal addresses delivered by legendary Sports Broadcaster Chris Berman to the team at Dell Technologies during a virtual event. LAI Video created a custom graphic container in line with Dell Technologies’ brand style guide that included text callouts to underscore key points and animated logo bumps to provide clean professional transitions.

 

Member Updates

A membership update video gives you a dynamic way to deliver your quarterly update or year-in-review report. By blending motion graphics with a wide range of visual assets or a scripted direct address, we’ll help you use your latest industry data or advocacy initiative results to communicate a message that’s hard to ignore.

We recently created this attention-commanding 2019 Year in Review video for Growth Energy. Weaving together custom graphics and on-screen text over a collection of treated photos and video assets, our motion graphics artists captured the story of the biofuels industry and turned it into an informative and inspiring message.

Identity Video

Change isn't limited to how and where we work. Organizations and businesses are adapting their branding and vision to better fit new realities taking hold. An updated identity or rebranding video is a valuable opportunity to communicate how your organization is changing. It's also a powerful way to stoke the purpose and passion that can help all your stakeholders feel connected in a time of prolonged social distancing.

We partnered with CHPA to create a rebranding video to tell the story of their expanding membership categories and reflect the association's exciting new look and updated website. Created entirely during the lockdown, our crews captured and starred in custom b-roll to highlight the many innovative personal health care products CHPA's members bring to market. We also conducted a series of remote interviews with the association's leaders, weaving their spoken insights with scripted VO to create a narrative that captures all the facets of CHPA's new tagline, "taking healthcare personally." The result is a tremendous example of the evergreen quality the LAI team can deliver even when our team works remotely.

Let's Talk About Your Internal Comms Video

Looking for an effective way to communicate internally and think video is the right fit? Let's connect.

Let’s Talk About Your Project