Insights From LAI Video
Perspectives from the Field
At LAI Video, we’re a trusted creative partner with a pulse on what’s shaping the future of video and storytelling. We stay curious, current, and ready to share what we’re learning along the way.
Whether it’s blog content, behind-the-scenes breakdowns, or speaking on stage at major industry events, we love turning insights into inspiration. Explore some of our favorite resources below.
Five Steps to a Standout Product Launch Video
Looking to supercharge your product launch with video? The right strategy can spark excitement, build trust, and drive engagement across social media and beyond. In this guide, you’ll learn how to create a targeted video marketing strategy by crafting scroll-stopping explainer videos and tailoring content for each platform.
Our Team in the Spotlight
LAI Video brings more to the table than great client work. Our team is regularly invited to speak at industry events, conferences, and galas, offering fresh insight into the trends shaping media and communication.
From AI and digital strategy to the future of storytelling, we share what we’ve learned in the field to help others stay ahead of the curve. Whether at local gatherings or on national stages like SXSW EDU, our team is a trusted voice for a wide range of clients and audiences.
Learn more about our presenters below.
LAI Video Presenters
James Loizou is an Emmy-winning video pro, storyteller, and keynote speaker who leads LAI Video with sharp strategy and heart. He’s worked with big brands and bold nonprofits, and shares his insights on authenticity, AI, and what’s next for video at events like ASAE, Axios, and the Mid-Atlantic Marketing Summit.
James Favata is an Emmy-winning creative and VP at LAI Video, known for turning brand stories into cinematic moments. With nearly 20 years of experience, he’s led work for Amazon, No Kid Hungry, and more. A regular speaker at SXSW EDU, ASAE, and the Mid-Atlantic Marketing Summit, he shares sharp, practical advice on visual storytelling that resonates.
Helena is Leading Authorities’ Senior Vice President of Client Services, responsible for growing business among its clientele of national associations and corporations.
As a seasoned expert in business development, proposal writing, creative concepting, and event messaging, Helena leads a range of clients to success. A Cornell graduate and former TV producer for the Republican National Committee, she brings deep experience in video strategy for marketing, events, and communications.
With over 10 years of Sales and Advertising experience, Darcy knows how to put the right message in front of the right people (at the right time too). As LAI Video’s Director of Digital Advertising, he organizes all ad placement, distribution, and reporting to ensure your content has the greatest impact.
Strategic Creatives Standing By
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Call our experts today for a custom communication solution built for you.
