About Us
One of three divisions at Leading Authorities, Inc., LAI Video is a booming, boutique video communications company with a team of creative storytellers.
Pitching Prose
Before we become storytellers, we investigate. We get to know our partners and the pending problem. We determine demographics. Sling together sounds. Pitch prose. Invent idioms. We establish a hook—a hashtag—so irresistible that we can draw the right eyeballs, but also deliver a satisfying tale.
Peep this 30-second spot for PSA for the #PharmacyVoter movement.
Straight-Shooting Strategizing
Next, we build out the basic structure for the campaign. A backbone. Is this a pre-roll video ad? A meaty, content-rich series? Does it live on a freshly-developed microsite or operate within an existing communication strategy? What are all of the social trappings and tweets to tease the messaging?
Take a look at the "We're Ready" capstone video for an unforgettable awareness campaign.
Massage That Messaging
Our team of creative producers and wordsmiths wrap your message with a solid script. Something that cuts through the spam of a typical inbox and sounds like it was written by a gosh-dang-it human being. Something that’s well-researched but carries with it a strong sense of self or humor. It has all the right feels and is inherently memorable.
Listen to how we boiled down this important healthcare message for the masses.
Production-izing
Well-versed in design, cinematography and motion graphics, our team of nerds will convert your campaign blueprint into something wonderful. Something totally planned, but completely organic. Something unexpected. Our Producer and Project Managers shepherd the campaign through production, keeping your products punctual while ensuring exquisite craftsmanship.
Behold the awesomeness of this live-action narrative with cutting-edge composite animation.
Unleashing The Facebook Krakens
When the deliverables are ready to roll, we release them to the world (or specific parts of the world). Following a controlled timeline, we invade the airwaves, socialwaves and any kind of waves that will make the biggest splash. We evaluate the initial response to grow the campaign and best adapt our approach for the next project. We hold back tears (the good kind) as we wrap-up a well-done work—something we hope you appreciate and hope we can blog about later.
Follow our very own #RetailMovieMaker tag to follow the ongoing Retail Across America series.
