One of three divisions at Leading Authorities, Inc., LAI Video is a booming, boutique video communications company with a team of creative storytellers.
Before we become storytellers, we investigate. We get to know our partners and the pending problem. We determine demographics. Sling together sounds. Pitch prose. Invent idioms. We establish a hook—a hashtag—so irresistible that we can draw the right eyeballs, but also deliver a satisfying tale.
Peep this 30-second spot for PSA for the #PharmacyVoter movement.
Next, we build out the basic structure for the campaign. A backbone. Is this a pre-roll video ad? A meaty, content-rich series? Does it live on a freshly-developed microsite or operate within an existing communication strategy? What are all of the social trappings and tweets to tease the messaging?
Our team of creative producers and wordsmiths wrap your message with a solid script. Something that cuts through the spam of a typical inbox and sounds like it was written by a gosh-dang-it human being. Something that’s well-researched but carries with it a strong sense of self or humor. It has all the right feels and is inherently memorable.
Well-versed in design, cinematography and motion graphics, our team of nerds will convert your campaign blueprint into something wonderful. Something totally planned, but completely organic. Something unexpected. Our Producer and Project Managers shepherd the campaign through production, keeping your products punctual while ensuring exquisite craftsmanship.
When the deliverables are ready to roll, we release them to the world (or specific parts of the world). Following a controlled timeline, we invade the airwaves, socialwaves and any kind of waves that will make the biggest splash. We evaluate the initial response to grow the campaign and best adapt our approach for the next project. We hold back tears (the good kind) as we wrap-up a well-done work—something we hope you appreciate and hope we can blog about later.
My sincerest gratitude for the fantastic work that the LAI Video team did on our recent tribute video for our CEO—they hit a home run in every way. Great attention to our needs. Great customer service. Outstanding production crew and process. And all with amazing speed. The video was a success at our event and, perhaps even more important, our leadership was very pleased with what it conveyed.
LAI Video has been an exceptional partner for video production for NAMA. The LAI team has excelled in producing great content, working collaboratively, meeting deadlines and generating a rewarding process. Our CEO and Board of Directors—as well as our senior staff—agree that the LAI Video results have been most impressive and have added measurable value to NAMA.
LAI Video helped our organization with a massive project with many moving parts that went off flawlessly due to the expertise and professionalism of their entire staff. I was amazed how all the pieces came together to produce effective yet slick communication pieces. They are a true partner and an extension of our staff.
LAI Video has been a helpful, creative solution for NASFAA’s multimedia development, webcasting/webinar facilitation, and overall video production. Their resourceful staff offers knowledgeable, receptive, and creative-focused talent that supports video and multimedia productions with tremendous value.