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Advocacy Video Production

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Turn Your Mission Into a Movement

Advocacy moves people when the message feels personal. To win support, your audience needs see what’s at stake and why it matters to them.

Transform complex issues into relatable stories that highlight the economic, workforce, and real-world impact behind your priorities with LAI Video’s advocacy production.

With persuasive storytelling, bold visuals, and smart distribution, we design advocacy campaigns that spark conversations and move people from awareness to action.

Explore our advocacy solutions:

Policy Explainers
Public-Facing Awareness Campaigns
Association Fly-Ins
Targeted Digital Advertising
FAQs

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Policy Explainers

When critical issues are up for debate, policy explainers break down complex arguments into clear, relatable information that shows what’s at stake.

Often animated, these videos are an effective way to connect directly with voters and legislators. When paired with digital advertising, they extend your reach and build support across every level.

See how we helped National Automobile Dealers Association advocate against a key policy.

Public-Facing Awareness Campaigns

Shape the conversation around your cause with campaigns that raise awareness and drive meaningful support.

Through authentic storytelling and targeted distribution, we help you build consensus, shift public opinion, and show your audience why your message matters.

See how we partnered with the National Retail Federation to educate the public and policymakers about the vital role retail plays in careers, community and innovation.

Association Fly-Ins

Bring your members together and capture the attention of top representatives with LAI Video’s fly-in videos. From recruiting members to uniting your team around key talking points, we help you get the most out of every fly-in event.

We also handle on-site production to document your team in action, spotlight passionate attendees, and capture valuable content you can repurpose long after the event.

See how we partnered with the Farm Credit Council to create an inspiring promotional video.

Targeted Digital Advertising

A strong message matters most when the right people see it. LAI Video takes your content further with end-to-end campaigns that cover everything from creative storytelling to strategic distribution.

Our team applies smart targeting and precise ad placements to reach Congress, stakeholders, and key audiences at the moments they’re most engaged.

Watch how we helped NTCA Rural Broadband Association raise awareness about the Universal Service Fund through a multi-state OTT campaign.

See Our Advertising Services

FAQs

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The production timeline for an advocacy video depends on its complexity, length, and style. On average, it can take anywhere from a few weeks to a couple of months, including scripting, filming, and editing.

Advocacy videos are powerful tools that can be shared across multiple platforms, including in-person events, social media, email campaigns, and websites. Choosing the right platform depends on your target audience and campaign goals.

Based in Washington, D.C., we’re uniquely positioned to connect with representatives and navigate the complexities of the federal government. Whether you’re working to push policy through the House, reach key Senate members, or address nationwide issues, our videos are crafted to engage stakeholders in critical positions and drive action.

Yes, LAI Video offers support for digital advertising as part of your advocacy video campaign. We help you strategically distribute your videos across platforms including OTT and CTV, high-value websites, geo-targeted locations, social media, streaming audio, and more.

Video advocacy is effective because it connects with audiences on an emotional level. Through personal stories and compelling narratives, videos simplify complex issues and motivate viewers to take action. They are versatile and can be shared across social media platforms, websites, and events.

Successful advocacy campaigns often include elements such as policy explainer videos, grassroots mobilization content, and fundraising appeals. For instance, personal stories paired with engaging visuals can inspire empathy, while direct calls to action drive tangible results. LAI Video has worked with organizations to create advocacy campaign examples that raise awareness and influence decision-makers.

Key best practices for video advocacy include:

Using personal stories to humanize your cause.

Focusing on clear, compelling narratives and visual storytelling to engage viewers.

Optimizing videos for social media platforms to increase reach.

Pairing videos with a strong call to action to drive results.

Ensuring consistency in messaging across all campaign materials.

Video marketing elevates advocacy campaigns by reaching broader audiences on social media platforms and other digital channels. By aligning messaging with audience interests and leveraging best practices, such as engaging visuals and concise messaging, organizations can amplify their voice and increase their campaign’s impact.