Careers

VIDEO BRAND MANAGER

Are you a good communicator who loves working across departments and has a knack for understanding the market to generate leads?   

Our marketing team is seeking a Video Brand Manager to support sales goals through strategic marketing and promotion of our video agency brand, including client list development, social media engagement and additional content marketing efforts. You will contribute to improving our database, market research, email messaging, and lead generating opportunities. 

The ideal candidate will manage projects that boost our video brand visibility, generate leads for our sales team, and help the company grow. Day-to-day duties will include content creation for emails, blog posts, social media, etc., updating the website, market research and customer audience segmentation, data maintenance and analysis, communicating with the Video operations and sales teams, monitoring leads and creating prospect lists for the sales team, measuring performance metrics, and reporting during weekly marketing and sales meetings.  

You're an excellent fit if you are: 

• Curious and focused on customer needs and applying strategies that generate leads for sales 

• A quick study and comfortable pivoting to test new ideas  

• Interested in finding solutions and using analytics to uncover what works and why 

• Love to write 

• Great at adapting new technologies 

• Good with details and multimedia content creation  

• A team player who can build cross departmental relationships 

• Someone who likes to project manage and keep things organized 

Essential Duties & Responsibilities: 

• Generate quality leads and opportunities for sales 

• Build prospect outreach lists and distribute leads to sales 

• Grow LAI Video prospect database 

• Support sales pipeline reporting 

• Manage LAI Video brand, voice, and speaking opportunities  

• Develop, track and report on LAI Video key marketing metrics and activities 

• Draft content and manage LAI Video emails, website, social media, etc 

• Collaborate on events, audience segmentation, and communication journeys 

• Create reports and pull lists as needed 

• Ongoing competitive analysis and market research 

• Execute other projects as directed by the Vice President of Marketing or LAI Video Senior Vice President 

Desired Skills & Experience: 

• Bachelor’s degree 

• 2-3 year’s related experience in marketing or communications 

• Good communication and problem-solving skills 

• Excellent content creation and writing/editing skills 

• Video storytelling and editing  

• Ability to quickly learn and become proficient with new technologies 

• Simultaneously manage multiple projects  

• Ability to meet deadlines 

• Extremely organized and detail-oriented 

• Excellent Excel skills including working in pivot tables and analyzing data 

Candidates should be comfortable commuting to the DC office. Leading Authorities is currently a hybrid work environment. Qualified candidates must be fully vaccinated against COVID-19. 

Compensation & Benefits: 

Compensation includes salary, 401 (K) plan, paid vacation and holidays, health/dental/vision insurance, life and disability insurance. 

HOW TO APPLY: 

Send your resume and cover letter to jobs@lauthorities.com with Video Brand Manager in the subject line. 

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