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Software and Tech Video Services

You’ve got an incredible product. Now let’s make sure the right people see and understand it.

When you need to reach new users, secure investors, or stand out from the competition in a crowded landscape, a strong message can make all the difference. LAI Video helps software and tech companies turn complex ideas into clear, engaging videos that get results.

From AI startups, SaaS leaders, Fortune 500 brands, and more, we create content that speaks to the right audience and drives action. But a great video is only part of the equation. Our digital advertising team uses advanced targeting tools to put your message in front of the right people at the right time to deliver real impact.

How can we help you lead the way? Explore some of our popular services below:

Product and Software Promos

A great product is only as powerful as people’s ability to understand it.

Whether you're launching a new online platform or the latest AI innovation, a well-crafted video helps potential users see exactly what it can do and how it fits into their lives.

At LAI Video, we combine live action and animation to break down complex features into clear, engaging visuals that bring your product to life. From social media to digital ads and broadcast, we tailor your message for any platform, making sure it connects with the right audience and drives action.

See how we helped Checkmarx target their key software customers with engaging, futuristic product promos. 

Recruitment Campaigns

The best candidates don’t just want to hear about your company. They want to experience what it’s like to be part of it.

LAI Video’s recruitment campaigns bring your workplace to life, helping top talent envision themselves on your team.Through dynamic storytelling and real employee experiences, we showcase your culture, values, and opportunities in a way that a static job post can’t.

Our videos connect with skilled professionals, innovative leaders, and top performers who align with your mission, making it easier to attract and hire the right people.

Watch our recruitment campaign with Amazon and AWS which helped hire and onboard a new generation of qualified Principal Engineers.

Technology Explainers

Clear communication is key to earning the trust of customers and investors. LAI Video creates explainer videos that simplify complex technology, making it easy for your audience to understand your product’s value.

Using a mix of animation and storytelling, we guide viewers through intricate processes, answer common questions, and highlight what sets your technology apart.

Whether you’re showcasing a new product, training employees, or breaking down a complex concept, our videos deliver a message that’s clear, engaging, and built for your audience.

Watch our explainers with Federation of State Medical Boards, which promoted their new online tool, Provider Bridge and how it connects healthcare professionals with hospitals during emergencies

Digital Advertising

A compelling message is just the start. Getting it in front of the right audience is what drives results. LAI Video’s digital advertising services help your video go further, using advanced targeting tools to reach engaged viewers where they’re most likely to act.

From OTT and CTV to streaming audio, high-quality websites, and social media, we place your content where it matters most.

Whether you’re looking to boost brand awareness, increase sales, or connect with a specific industry, our data-driven approach ensures your message reaches the right people at the right time.

See our partnership with DocuSign, where we helped them sell Government-specific services through targeted outreach. 

BRANDS THAT TRUST US

Brands That Trust Us

FAQs

  • What is tech video production, and how can it help my company?

    Tech video production is the process of creating high-quality videos specifically for tech companies, software solutions, and complex technology concepts. These videos help businesses explain their products, engage customers, and stand out in a competitive industry.
     

  • Why should software companies invest in video marketing?

    Video marketing is a powerful tool for software companies to showcase their solutions, educate their target audience, and drive sales. A well-crafted video marketing plan can boost brand awareness, simplify complex tech, and help companies connect with customers on a deeper level.
     

  • What types of videos work best for tech companies?

    Tech companies benefit from a wide range of videos, including:
    •    Software demonstrations – Showcasing how a product works.
    •    Technology explainers – Simplifying complex concepts.
    •    Product promos – Highlighting key features and benefits.
    •    Recruitment campaigns – Attracting top tech talent.
    •    Digital advertising videos – Targeting specific audiences online.
     

  • How does video storytelling enhance video marketing strategy for tech companies?

    Video storytelling makes complex tech relatable by turning product features into compelling narratives. A strong marketing strategy leverages storytelling to engage viewers, highlight real-world applications, and create memorable brand experiences.
     

  • What role does video play in a software development company's marketing strategy?

    For software development companies, video is an essential marketing tool. It helps demonstrate software functionality, build trust with potential users, and convert leads into customers through engaging, informative content.
     

  • How does LAI Video create compelling content for software and tech companies?

    At LAI Video, we focus on high-quality video production by combining creativity, technology, and strategy. We tailor each video to your brand, ensuring it speaks to your audience, delivers your message effectively, and achieves your marketing goals.
     

  • Can video marketing simplify complex software solutions?

    Yes! Professional video production helps break down complex software solutions into easy-to-understand visuals. Animation, screen recordings, and expert scripting make complicated processes more accessible for customers, investors, and stakeholders.
     

  • Why should software companies invest in video marketing?

    Video marketing is a powerful tool for software companies to showcase their solutions, educate their target audience, and drive sales. A well-crafted video marketing plan can boost brand awareness, simplify complex tech, and help companies connect with customers on a deeper level.
     

  • How can video marketing campaigns drive growth for my business?

    A well-executed video marketing campaign can:
    •    Increase product visibility and sales.
    •    Generate more leads and conversions.
    •    Improve customer engagement.
    •    Establish brand credibility in the tech industry.
     

  • Why choose LAI Video for my technology video production?

    LAI Video specializes in technology video production with expertise in software, AI, SaaS, and enterprise solutions. Our strategic approach ensures that every video aligns with your marketing plan or marketing campaigns, engages your audience, and delivers measurable results.
Stand out with LAI Video

Stand out with LAI Video

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