Recruitment & HR Video Campaigns | LAI Video

Recruitment & HR Video Services

Successful recruiters know video works. 80% of recruiters say video has helped increase their applications, and 78% say video has increased the quality of their applicants. By focusing on your values and current employees, you can show what makes your workplace special. 

Learn about our Recruitment Video Packages and Pricing

As a video production agency, LAI Video has helped organizations of all sizes fill roles with experienced professionals. From software engineers to speech therapists, our videos target qualified candidates and appeal to top talent. No matter how niche or unique a position may be, we’ll help you find the perfect fit. Let's chat about your next recruitment campaign.

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Interested? Check out our corporate video production services below, and consider how your organization could benefit from leading talent in your industry. 

Corporate Recruitment with Amazon

LAI Video worked with Amazon to hire leading software development engineers (SDEs) and launch their Best Fit Job Match program.  

The complete recruitment marketing campaign contained animated explainers, live-action spotlights, and vertical social media ads to attract leading talent. We interviewed current employees, leaders, and corporate recruiters to spotlight Amazon’s incredible workplace culture, growth opportunities, and cutting-edge technology.

Our partnership with Amazon has extended into other fields as well, including our event work with AWS and Principal Engineers campaign.

Education Recruitment with International Baccalaureate

International Baccalaureate needed to attract qualified, passionate staff to support their schools around the globe. LAI Video produced IB Careers’ “Working for a Better World” to recruit a range of professionals using the organization’s powerful mission and impact. 

The two flagship videos perfectly captured IB’s unique identity from both an education perspective and support perspective. We filmed at local, Washington D.C. schools, talked with education recruiters, and captured IB’s office environment to connect with candidates. 

In education, we’ve also helped DCPS recruit occupational therapists and ACC recruit cardiology students.  

Industrial Recruitment with HITT Contracting

Manufacturing, construction, and other heavy industries require employees with specific skill sets and experience. LAI Video’s industrial recruitment videos show the value of your whole organization while also targeting candidates with the qualifications you need. 

HITT Contracting needed to recruit a range of personnel to work its major projects. “You Belong Here” speaks to everyone, from executive operations to on-the-ground surveyors, recruiting talent that will build success from the ground up. 

While HITT’s video was more general, we’ve helped industrial recruiters like Reliance Steel, AIHA, and WGR find more nuanced skill sets.

 

Company Culture Videos with Crowell & Moring

Diversity, Equity, and Inclusion spotlights capture the ways you support employees and show job candidates that you’re committed to their success. 

With Crowell & Moring, LAI Video produced “Better Together,” a powerful video driven by real employees and real stories. Before they even apply, leading law students and paralegals know that Crowell & Moring invests heavily in Diversity, Equity, and Inclusion and that their perspective matters to the whole organization. 

Diversity and Inclusion videos can be individual projects, but they are often part of larger recruitment campaigns.

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FAQs

  • What is recruitment video production?

    Recruitment video production is the process of creating engaging video content to attract potential candidates and showcase your employer brand. These videos highlight your company culture, work environment, and open positions to help you stand out in a competitive job market.
     
  • How can HR videos improve the hiring process?

    HR videos give candidates an inside look at your organization, helping them understand your mission, values, and expectations before applying. This powerful tool streamlines the recruitment process by engaging qualified applicants early, leading to higher-quality hires.
     
  • What types of human resources videos does LAI Video produce?

    We create a range of human resources videos, including:
    •    Recruitment videos to attract top talent
    •    Onboarding videos that streamline training for new hires
    •    Company culture videos to highlight your values and work environment
    •    Explainer videos to clarify job roles or onboarding processes
    •    Success stories featuring employees’ experiences
    •    Internal communication videos to enhance engagement within your organization
     
  • Why are company culture videos important in recruitment efforts?

    A strong company culture is a key factor in attracting and retaining talent. Company culture videos offer an authentic glimpse into your workplace, demonstrating your commitment to employee success, diversity, equity, and inclusion (DEI), and professional growth opportunities.
     
  • How do recruitment videos help in a competitive job market?

    A well-crafted HR video makes your company more appealing by providing a compelling, visual story that resonates with potential hires. It helps communicate what makes your organization unique and why candidates should choose you over competitors.
     
  • Why are company culture videos important in recruitment efforts?

    A strong company culture is a key factor in attracting and retaining talent. Company culture videos offer an authentic glimpse into your workplace, demonstrating your commitment to employee success, diversity, equity, and inclusion (DEI), and professional growth opportunities.
     
  • How do recruitment videos help in a competitive job market?

    A well-crafted HR video makes your company more appealing by providing a compelling, visual story that resonates with potential hires. It helps communicate what makes your organization unique and why candidates should choose you over competitors.
     
  • What are best practices for creating an effective recruitment video?

    To create an impactful recruitment video, consider:
    •    Showcasing real employees and their experiences
    •    Clearly communicating your employer brand and values
    •    Keeping the video concise and engaging
    •    Using high-quality visuals and sound for professionalism
    •    Including a clear call to action for next steps in the hiring process
     
  • How can HR departments benefit from recruitment video?

    A well-produced HR video supports the HR department by:
    •    Enhancing the employer brand with a professional, polished look
    •    Simplifying the recruitment process by pre-qualifying candidates
    •    Boosting internal engagement and communication
    •    Showcasing company culture to attract the right people
     
  • Can recruitment videos be used for internal communication?

    Yes! Recruitment videos can also be leveraged for internal communication, helping align teams with company goals, improve employee engagement, and reinforce a strong workplace culture.
     
  • What is the most engaging way to present a recruitment video?

    Some engaging ways to present a recruitment video include:
    •    Employee testimonials – Real stories from your team create credibility
    •    Day-in-the-life videos – Give candidates a realistic view of the job
    •    Behind-the-scenes footage – Showcase the workplace in an authentic light
    •    Dynamic visuals and music – Keep viewers interested with professional editing
     
  • How do I get started with a recruitment video?

    Contact LAI Video to discuss your recruitment efforts and explore how we can create a powerful, engaging video tailored to your needs. Whether you need a company culture video, a human resources video, or a complete recruitment campaign, we’re here to help you attract the right people for your team.

Recruit Top Talent with LAI Video

Join Amazon, IB, DCPS, HITT, Reliance Steel, AIHA, Crowell & Moring, and others by partnering with LAI Video. We'll help you reach more qualified candidates, hire top talent, and build your future.

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