It seems like every new month a new mind-blowing AI tool comes out, and we have been using them to make your videos better. While this may seem overwhelming, LAI has been assessing and utilizing AI tools for years.
Long before AI became a buzzword, our makers used AI-assisted tools to enhance images, create smooth slow motion, and mix audio. In this blog, we’ll share the AI capabilities we’re excited to incorporate, how they can expand possibilities for your videos, and which ones we avoid—and why.
With companies constantly emerging and retiring, we’re always evaluating the best tools available. If you’re looking for the right solution for a specific need, we’re happy to share our insights on the latest software options.
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VIDEO CLEANUP
Grainy footage? Damaged photos? Audio have an echo? The perfect interview but a copywritten song is playing in the background? New AI tools can work miracles to restore rough assets. Check out some examples below!
LOCALIZATION
We're still wrapping our heads around a new AI tool that can translate videos into dozens of different languages. Not only does it translate, but it also voice matches and syncs lip movements. Watch how it transformed the video on the left in English into a Spanish version on the right. You've got to see it to believe it!
SOCIAL MEDIA ADAPTATION
You’ve got a great video made by LAI, but you want some extra mileage out of it? We can use AI to generate bite sized social media posts from your videos. These include captions and are re-oriented vertically for TikTok or Instagram.
IDEATING AND ALIGNMENT
When we talk through styles and looks with our partners, an image is worth a thousand words. Brainstorming with AI generated keeps us on the same page and helps us narrow in on the style of your video.
WHAT WE CONSIDER (AND AVOID) WHEN USING AI
Whenever we use AI, we consider its effect on quality, accuracy, ethics, and security. We use these tools to make a better product, not to cut corners. We make sure the results are accurate and honest representations in line with your brand.
As new tools emerge, we’re selective about what we adopt. Here’s what we avoid and why:
- Legally Risky AI – Copyright and intellectual property laws surrounding AI are still evolving. We steer clear of AI tools that pull from unlicensed assets, create content without proper rights, or blur the lines of ownership. We ensure that every AI-assisted element in your video is legally compliant.
- Ethically Questionable AI – AI-generated content raises ethical concerns, especially with deepfakes and synthetic media. We never use AI to manipulate reality in a misleading way. Your videos should tell authentic stories, not fabricate them.
- AI That Replaces Human Creativity – AI can assist, but it doesn’t replace expert storytelling, artistic vision, or human nuance. We use AI to streamline workflows and enhance production, but final decisions always come from our skilled team of editors, designers, and storytellers.
- Underwhelming or Unreliable AI – A lot of AI tools don’t really deliver on what they promise. Results can be inconsistent, generic, or just have that unmistakable “AI quality” to them. Whether it’s odd phrasing, bizarre visuals, or just so-so output, we avoid AI tools that don’t meet our high standards for quality and creativity.
- AI That Compromises Security or Privacy – Some AI tools require uploading sensitive data to third-party servers, posing security risks. We prioritize your privacy and only use AI tools that maintain data protection and comply with industry standards.
Finally, we commit to our client's specific policies and preferences with AI usage. Check out our full statement on AI use.
Feeling inspired or want to learn more about how AI can elevate your next project? Contact us for a brainstorm session!
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