Our AI Policy
Our Approach to AI
At LAI Video, we see AI as a valuable tool to empower creativity, not replace it.
The power of video lies in its ability to evoke emotions, tell stories, and connect with audiences. AI can never replicate the human touch, the spark of creativity, or the nuanced decisions that make a video truly resonate.
That’s why we use AI selectively and responsibly, to support our process without compromising authenticity or trust. As with all LAI businesses, we remain committed to amplifying the voices of real people through marketing, live events, and storytelling.
Whenever we use AI, we consider its effect on quality, accuracy, ethics, and security. We use these tools to make a better product, not to cut corners. We make sure the results are accurate and honest representations in line with your brand.
What We Avoid and Why
As new tools emerge, we’re selective about what we adopt. Here is what we consider, and avoid, when assessing new technology:
- Legally Risky AI – Copyright and intellectual property laws surrounding AI are still evolving. We steer clear of AI tools that pull from unlicensed assets, create content without proper rights, or blur the lines of ownership. We ensure that every AI-assisted element in your video is legally compliant.
- Ethically Questionable AI – AI-generated content raises ethical concerns, especially with deepfakes and synthetic media. We never use AI to manipulate reality in a misleading way. Your videos should tell authentic stories, not fabricate them.
- AI That Replaces Human Creativity – AI can assist, but it doesn’t replace expert storytelling, artistic vision, or human nuance. We use AI to streamline workflows and enhance production, but final decisions always come from our skilled team of editors, designers, and storytellers.
- Underwhelming or Unreliable AI – A lot of AI tools don’t really deliver on what they promise. Results can be inconsistent, generic, or just have that unmistakable “AI quality” to them. Whether it’s odd phrasing, bizarre visuals, or just so-so output, we avoid AI tools that don’t meet our high standards for quality and creativity.
- AI That Compromises Security or Privacy – Some AI tools require uploading sensitive data to third-party servers, posing security risks. We prioritize your privacy and only use AI tools that maintain data protection and comply with industry standards.
Questions?
If you have any questions about how we use AI or just want to talk through our process, our team is happy to talk.
Have a question? Talk to a real expert who can help guide your next move.
Call our experts today for a custom communication solution built for you.
