
In today’s digital landscape, audiences are spread across more platforms than ever— from streaming services and connected TV to online audio and social media. With so many channels, digital advertising has become increasingly complex. So, how can you stand out and target the right audience?
In this blog, we’ll explore 5 tools to elevate your digital advertising strategy, helping you connect with your audience and drive meaningful results.
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1. Video Pre-Roll Ads
Have you ever had to watch a short video ad before accessing content on YouTube or other websites? That’s pre-roll advertising in action.
Given that 55% of people use video to guide their purchasing decisions*, pre-roll ads are an effective tool for building brand awareness and influencing potential customers, especially if the audience is unfamiliar with your brand. These concise, 15 to 30-second videos are ideal for making a memorable impression and driving consumer action.
2. OTT + CTV ADS
Imagine your advertisement appearing just before a viewer's favorite show or movie starts. That’s the power of OTT (Over-The-Top) and CTV (Connected TV) advertising—15 to 30-second spots that seamlessly integrate with major streaming platforms.
So, what’s the difference between OTT and CTV?
OTT ads reach consumers across all their devices—computers, phones, tablets, and TVs—while CTV ads are exclusively for television screens. With the average consumer spending over an hour daily on streaming video content*, OTT and CTV are the new “commercials” for a cord-cutting generation.
Not only will these ads reach your targeted demographic, but they will also spark couch-side conversations within households — an added layer of engagement that other ads often miss.
3. DISPLAY ADVERTISING
Display advertising is a powerful tool for reaching your customers as they browse the web. These ads show up on high-quality, relevant websites where your audience already spends their time. They can appear as banners, full-screen takeovers, or even integrate directly into the web content.
So, what are the benefits of display advertising?
Display ads are flexible and cost-effective. They usually have a lower cost per impression, allowing you to run more ads and reach a larger audience without breaking the bank. You can also easily A/B test different messages to find out what works best for your audience.
4. GEOGRAPHY-BASED ADVERTISING
Geography-based advertising helps you meet customers where they are—both physically and digitally. This cost-efficient alternative to traditional out-of-home advertising also allows you to maintain a local presence without high costs.
With geofencing, you can reach potential customers when they are near your business, event, or key points of interest. This method delivers ads within a defined area, ensuring your message only reaches people inside that zone.
Geotargeting takes this a step further by serving ads to consumers who have previously visited a specific location, even after they’ve left. This strategy helps keep your brand top-of-mind and maximizes your advertising impact.
5. STREAMING AUDIO
Did you know that every day, the average consumer spends 1 hour and 40 minutes listening to audio content?*
With the popularity of podcasts and digital radio on the rise, audio-streaming ads offer a valuable opportunity to connect with listeners.
These 15 to 60 second spots appear between your favorite podcasts and songs and — just like OTT and CTV ads — they are not skippable and offer a unique way to reach a captive audience. Audio ads drive brand consistency, diversify your customer base, and target audiences based on their interests.
FEELING INSPIRED BUT NOT SURE WHERE TO START?
LAI Video is here to help.
Our team of marketers and strategists draft custom campaigns that combine these strategies with meaningful creative. We also provide 100% transparent reporting to verify and analyze campaign performance.
Whether you’re looking to build awareness, fundraise, or sell your services, we’ll make sure your message reaches the right people, at the right time, on the right platforms.
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You can also learn more about our digital advertising services here.