Digital Advertising and Ad Placement | LAI Video
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Digital Advertising and Ad Placement

Reach customers where they’re most likely to act with LAI Video’s digital advertising services. Our creative team will locate your top audience, target them with effective messaging, and drive your success. Whether you need to boost brand awareness, sales, or engagement, LAI Video will help you achieve all your digital goals. 

Simply put, digital ad placement meets your customers where they already are. LAI Video will not only build stunning creative assets but also ensure they reach the right people for maximum impact. Consider how your next campaign could appear on streaming platforms, podcast episodes, or high-traffic websites of all kinds. If you want a sneak peak, reach out!

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Depending on your audience, goals, and brand, LAI Video’s creative strategists will build a unique campaign optimized for your organization. Here are some of the many tools at our disposal:

Video Advertising

Display advertising reaches your top audience as they scroll and explore the web. Our ad placement team will identify relevant, high-quality websites that your customers consistently visit and deploy strategic messaging. Using both branded graphics and eye-catching video, display advertising leverages advanced geographic, demographic, and behavioral targeting strategies for maximum results. In addition, LAI Video always offers 100% transparent reporting to verify and analyze campaign performance.

Digital Ad Placement

Streaming Advertising

OTT + CTV Ads

Streaming is the new broadcast, and LAI Video can place your message next to premium movies and TV shows on a range of devices. Specifically, LAI Video offers two kinds of streaming ads: OTT and CTV. OTT Ads are 15- to 30-second video commercials delivered to computers, phones, tablets and TVs, while CTV ads (a form of OTT) exclusively appear on TV-sized devices. These ads are highly effective due to consumers spending an average of 67 minutes per day watching subscription content, generating incredible brand awareness and boosted sales.

Pre-roll and Video Advertising

Video Advertising is one of the most effective forms of digital advertising, with over 55% of consumers using video for purchase decisions. Consider a pre-roll video advertisement that you see on streaming, news, or social media platforms. Often, you must watch 5-seconds, 10-seconds, or the whole video before moving on to your selected content. These moments are hugely effective in boosting brand awareness and motivating behavior, especially with LAI Video’s high-impact creative. 

Video Advertising

Geography-based advertising

Geotargeting

If you’re a local company, hosting a local event, or expanding business in a specific area, geographic advertising tools such as geo-fencing can hyper-localize your message. Location is the catalyst for 93% of sales, and LAI Video can target your audience from one city block to a whole area code. We’ll also make multiple creative revisions to personalize your content and ensure you’re not wasting ad spend on consumers outside your range.

Audio Advertising

With the rise of podcasts, audio advertising drives brand consistency, diversifies your customer base, and targets audiences by interest. LAI Video produces audio-only ads for both podcast breaks and traditional radio, unifying your organization across platforms. Even today, the market for audio advertising is very accessible, and LAI Video can help you become a leading voice in the ears of consumers. 

Audio Advertising

BRANDS THAT TRUST US

Brands That Trust Us

Reach out for a custom campaign

Reach out for a custom campaign

Fill out our form, and an LAI Video advertising expert will put together a sneak peak for your consideration.

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FAQs

  • What is digital advertising, and how does it work?

    Digital advertising involves promoting products or services through digital channels such as social media, search engines, websites, and mobile apps. It works by using platforms to display targeted ads to specific audiences based on their interests, behavior, and demographics. At Lai Video, we create strategic ad campaigns to maximize reach and engagement.
     

  • What are the benefits of digital ad placement?

    Digital ad placement offers several benefits, including precise targeting, real-time performance tracking, cost-effectiveness, and the ability to reach a global audience. Lai Video leverages these advantages to ensure your ads reach the right audience at the right time, enhancing your marketing ROI.
     

  • How do you choose the best platforms for placement?

    Choosing the best platforms for ad placement involves analyzing your target audience's preferences and behavior, as well as your campaign goals and budget. Popular platforms include Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Lai Video helps identify the most effective platforms for your specific needs to achieve optimal results.

  • What types of digital ads are available?

    Various types of digital ads are available, including display ads, search ads, social media ads, video ads, and native ads. Each type serves different purposes and can be tailored to suit specific campaign objectives. At Lai Video, we design diverse ad formats to engage your audience effectively.
     

  • How can I measure the success of a digital ad campaign?

    The success of a digital ad campaign can be measured using key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and engagement metrics. Lai Video provides detailed analytics and reports to help you understand your campaign's performance and optimize future strategies.
     

  • How much does digital advertising cost with LAI Video?

    Costs vary by audience, platform, and ad format. We offer advertising budget management, optimizing spend for the best return on investment.
     

  • What are the benefits of digital advertising with LAI Video?

    Our digital advertising services offer:
    •    Customized targeting for precision reach
    •    High-impact creative that drives engagement
    •    Real-time optimization for better performance
    •    Transparent reporting so you know what’s working
     

  • What ad placement metrics does LAI Video measure?

    We monitor click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and video completion rates to optimize performance.

  • What digital ad placement services does LAI offer?

    Our digital ad placement services include:
    •    Programmatic advertising for automated, data-driven targeting
    •    Social media ad placement tailored to engagement trends
    •    Geotargeting and geofencing for location-based reach
    •    Display ad placement on high-traffic websites