Four Powerful Ways To Repurpose Your Video Content

Creating content can feel like a never-ending task, but you may already have more than you think.

If your brand has produced even a few videos, you likely have valuable content that's ready to be reused. That polished event recap could become five social posts. A testimonial can be turned into a Short, a Reel, or a LinkedIn ad. One video can easily become an entire campaign.

At LAI Video, we help teams get more out of what they already have. Instead of always making new content, we help you make your best content go further. Here are four practical ways to repurpose your existing video content and get more from your investment.

Event Recaps and Highlights
Customer Testimonials
Executive Keynotes or Direct-to-Camera Messages
Branding Content
Where to Share Your Repurposed Content

1. Event Recaps and Highlights

If you’ve hosted a conference, panel discussion, internal summit, or webinar, you likely captured video content as part of the experience. That footage holds ongoing value and can be transformed into engaging, multi-use content, including:

Pulling short speaker soundbites for social media
Sharing behind-the-scenes moments to humanize your brand
Using highlight reels to promote your next event
Featuring quick clips in newsletters or blogs
Editing together a sizzle reel for a year-end wrap-up or campaign closeout

This footage is more than just a way to fill your content calendar. Repurposing event video helps extend the life of your message and keeps your audience engaged long after your event is over.

2. Customer Testimonials

If you’ve ever interviewed a client, filmed a case study, or captured user feedback on camera, you may already have testimonial content that’s worth revisiting.

These videos give people a chance to hear directly from real clients, building trust and credibility in your brand. With a few simple edits, testimonial videos can be repurposed in a variety of useful ways:

Break into bite-sized versions for Instagram, YouTube, or LinkedIn
Add text overlays or motion graphics to highlight key quotes
Use quotes as standalone visual posts
Feature clips on product pages or your homepage
Adapt testimonials for digital ads or email campaigns

These videos can also significantly enhance SEO and boost online visibility. Video content, in particular, has been shown to increase user engagement and dwell time on websites, factors that search engines prioritize when ranking pages.

3. Executive Keynotes or Direct-to-Camera messages

If your leadership team has ever recorded a keynote, all-hands message, or update for stakeholders, that footage can be repurposed into high-value content. These videos often contain clear messaging and strong insights that can be adapted into multiple formats:

Split longer videos into shorter, topic-driven clips
Add captions and post them on social media
Reuse the audio for a podcast or internal training
Turn the transcript into a blog post or article
Share with your team in internal communications

These types of videos are perfect for building thought leadership and keeping your message consistent across both internal and external channels.

4. Branding Content

Maybe you’ve already launched a new product, announced a service, or filmed a commercial. If so, you have brand content that can be reimagined and reused.

Cut into short clips for social media and video ads
Create teaser videos or GIFs for promotions
Update graphics or calls to action and refresh for new campaigns
Use visuals and messaging across landing pages and digital campaigns
Repurpose the style, tone, or music to keep your brand consistent

Your brand videos are some of your most valuable pieces of content. With a little planning, they can support multiple campaigns across every channel.

Where to Share Your Repurposed Content

Once you’ve edited your existing videos into new formats, make sure they’re seen. Here are the top places to distribute your repurposed video content:

Social media: Share short clips, quotes, and behind-the-scenes videos
Your website: Use video on product pages, about pages, and blog posts
Digital advertising: Plug edited video into paid campaigns
Email marketing: Add engaging video content to your email strategy
Internal communications: Share updates, training, or culture content with your team

Placing your videos thoughtfully across these channels helps you reach your audience where they already spend time. It also gives your content more opportunities to engage, inform, and deliver real value.